The True Taste of Italy

Brewed in Italy to the original recipe since 1963, Peroni Nastro Azzurro exemplifies the traditions of Italian craftsmanship, passion and flair upon which it was formed.

In Rome, 1963, Birra Peroni first brewed what was to become their greatest and most famous export: Peroni Nastro Azzurro. Created to reflect the emergence of Italian luxury in fashion and design, it was designed with the sharp, sophisticated beer drinker in mind.

Peroni Nastro Azzurro is gently brewed to give an intensely crisp, refreshing taste with that unmistakable touch of Italian style.

High quality ingredients and craftsmanship; two key elements behind Peroni Nastro Azzurro


In order to achieve a crisp and refreshing taste for the Mediterranean palate, the Peroni family added ¼ of Italian maize to the original recipe, creating a unique blend of ¾ barley and ¼ Italian maize.

The Italian maize blend is a unique, exclusive variety: the Nostrano Dell’Isola. Using such high quality maize is what gives Peroni Nastro Azzurro its distinctive, crisp, and refreshing taste.


Peroni Nastro Azzurro is made with two-row, spring planted barley. Planted in the spring and in rows of two, meaning there is plenty of distance in between the crops, resulting in the finest quality yield.These characteristics of the barley contribute to the final quality of Peroni Nastro Azzurro by delivering a clearer liquid.


The water used in the production of Peroni Nastro Azzurro is tasted and analysed by the Master Brewer daily to ensure it is of the highest quality, purity and softness with low carbonates. Water plays a fundamental role as it makes up a large proportion of the beer so the standard set for our water is high.

It’s the home of Sprezzatura, championing up and coming craftsmanship and creativity across food, drink and fashion. The restaurant and bar food menus were created by celebrated young chefs, Grainne O’Keefe of Clanbrassil House and Hugh Higgins, formerly of Luna. Together, Grainne and Hugh worked with the best Irish food producers to create a mouth-watering menu of contemporary Italian dishes served in both the restaurant and bar at The House of Peroni Residency.

We were taken on an hour-long journey through the art of mixology, learning the key steps and basic skills to crafting the perfect drinks. Each participant recreated two Peroni Nastro Azzurro infused drinks, to enjoy with aperitivo bites.

The masterclass was hosted by the residency’s Master of Mixology, Federico Riezzo.

The House of Peroni, for the first time ever, will offer one Irish fashion creative access to a group of fashion industry experts who will mentor, counsel and support eight emerging fashion designers over ten months. The Creative Council is led by Jonathan Saunders, the Scottish fashion designer known for his work in prints and silks; Isabella Burley, Editor-in-Chief of Dazed and Confused and Creative Consultant for fashion brands; Pandora Sykes, Londoner, fashion writer and stylist; Alexander Fury, Journalist and Editor of Another Magazine; and Anna Orsini, Strategic Consultant on the British Fashion Council. The chosen Irish designer will also be offered a residency in a fashion studio space in London.

An exclusive talk, chaired by Irish-Italian stylist Aisling Farinella and we delved into Jonathan’s career, his navigation of the fashion industry, and The House of Peroni’s fashion mentorship programme.

Jonathans story….

Jonathan Saunders (born 1977) is a Scottish fashion designer, known for his work with prints and use of traditional silk screening techniques. Celebrities who have worn his designs include Madonna Kylie Minogue Sienna Miller and Michelle Obama

Saunders graduated from Glasgow School of Art in 1999 with a BA in printed textiles, and went on to gain an MA in the subject at Central Saint Martins College of Art and Design in 2002. His graduate collection, which featured a series of brightly printed chiffon kaftans inspired by the Beatles’ Yellow Submarine album cover,] won him the 2002 Lancôme Colour Award. Within two days of his graduation show Saunders was commissioned to design prints for Alexander McQueen and produced a bird-of-paradise print for McQueen’s 2003 collection. Saunders was also enlisted as a consultant for fashion houses Chloé, and Pucci under the direction of Christian Lacroix.

Saunders made his debut at London Fashion Week in September 2003. British Vogue featured one of Saunders’ designs on the cover of the January 2004 issue, and Harrods and Harvey Nichols placed orders for his designs.

Saunders continued to show regularly at London Fashion Week until 2008, when he decided to take his collection to New York Fashion Week in a move he described as “a natural progression” He returned to London Fashion Week in 2010.

Saunders was previously creative director of Milan-based fashion house Pollini, for whom he designed ranges for retail chains Target and Topshop.

The House of Peroni Residency brought a contemporary taste of Italy and effortless style to Dublin. Complete with bar, kitchen and fashion studio, this year’s residency celebrates up and coming craftsmanship and creativity across food, drink and fashion.

We look forward to seeing the house back in Dublin in 2019…..more details below

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