Alexa Chung – Fall 2019 Collection


Luke Leitch says it best when describing the elusive cool girl Alexa Chung as a “writer-presenter-model-designer-influencer”.[1] She’s been London’s ‘It girl’ and sweetheart for nearly two decades and has now moved back home to launch her hotly anticipated new collection. It is no doubt that Alexa’s career has allowed her to gain a unique and insightful understanding of fashion. She has been the face of brands such as Longchamp, Pepe Jeans, Superga, New Look, as well as working with and walking for Vivienne Westwood, Stella McCartney, and Tommy Hilfiger. She has been immersed in the creative visions of top designer’s which has consequently given her a successful edge – she knows what people want.

The great thing is however that people want to be Alexa. Constantly referenced in top magazines best dressed lists, Chung’s aesthetic is a hybrid of sensual and sophisticated, classic yet modern, chic yet casual; think silk dressed princess wandering barefoot into a large country house after a majestic party in the gardens the night before, her tousled, wavy hair falling onto the oversized tartan coat that she took from the library yet couples perfectly with her diamond headband all combining into an attitude of chic casualness as she makes a cup of tea. That’s Alexa Chung. The girl is so stylish Mulberry even named a handbag after her.

This pre-Fall and Fall 2019 Chung collection was every bit eponymous as Alexa Chung however she had delved into a That 70s Show edge. In four words its; silk, wool, cow print and edgy. It was a harmonious collision of bright pop colours and grandpa’s wardrobe. The relaxed tailoring of trench coat and matching trousers was revitalized by saturated lemon yellow; billowing silk, balloon-sleeved dresses in hunter green and cream paired with long tartan coats or oversized coffee jumpers with cream hearts. Tan oversized cardigans with startling coloured diamond shapes gave items a fashionable edge which was only heightened by a transparent waterproof trench coat. This 70s Far Out vibe is embodied in Chung’s use of gold metallic loose tailored trousers paired with a russet wool comic strip jumper, black socks, and cow print open-toe sandals.

A nod to prairie fashion is acknowledged through broderie anglaise blouses and high neck ruffled tiered, light blue and white floral patterned dresses which were paired with black tights and a mixture of statement cow-print platform wooden heels or brogues for the quintessential London girl look. Equally a popular look was Chung’s navy double-breasted with a mother of pearl buttons with heeled boots and cream and navy floral round-neck jumper providing an essence of 70s London. Vogue columnists Nick Remsen and Aimee Farrell stated that “(Chung) has a lot of tastes and types to and for which her line must resonate” and that the collection intertwined with “the sleek futurism of the 1980s with softer prairie touches à la The Handmaid’s Tale”.[2][3] It is sure to do well on the high-street.




Sarah Cameron

Author and Social Media Correspondent

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