TOUBA : LITTLE BROWNINGS
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As fashion comes to grips with its own culpability in the climate crisis, the concept of vintage, upcycling, whether remaking old clothes or re-engineering used fabric or simply using what would otherwise be tossed into landfill, has begun to trickle out to many layers of the fashion world.That includes the high end, via the work of designers like Marine Serre, Emily Bode and Gabriela Hearst, and brands like Hermès, as well as the outdoor space, with the Patagonia WornWear and
For Little Brownings, selling such clothings is not an experiment. It is a real strategy and ambition. The label wants to target customers who will buy their clothes not because it is an upcycled luxurious and rare piece, but rather as a stylistic choice, stripped of any concern on status and price.
At Touba, LITTLE BROWNINGS chose to show off their latest finds, including army jackets with added reenforcement and DIY taped seam, sandals, patched up hoodies and backpacks and large shirts where anonymous artists from the 60’s had drawn some faces in the style of Jean Cocteau.
This vintage turn of the century french firefighters jacket is a stunning example of LITTLE BROWNING’S discoveries in the meanders of abounding vintage clothes.
By revaluing the past through clothing, Little Brownings also performs a more anthropological duty. They make the man of 2020 meet the man of 1900 by making them wear the same clothes. The garments are taken out of their context and given a new one. Little Brownings ambitions are bold and beautiful because their desire to explore historic dress results in successful stylistic syncretism.
