‘Design for Good’ to win the Ralph Lauren Polo Project
AMERICAN luxury brand Ralph Lauren has already given away $10 million in the months since the novel coronavirus hit while producing a wealth of face masks and isolation gowns, but that has only been the beginning of the fight to win against the pandemic.
By launching the ‘Polo Project: Design for Good’ initiative on 20th May, the sales and proceeds from the winning, original design t-shirt will support the World Health Organisations Covid-19 Solidarity Response Fund for the prevention, detection and response to the global pandemic.
“The impact of Covid-19 on the world, our industry and our business is profound and wide-reaching,” said Ralph Lauren, Executive Chairman and Chief Creative Officer. “For more than 50 years we have embraced the idea of timelessness, focusing on what lasts. It has defined not only our products but our business and our culture. It has helped guide our actions in both the best and most challenging times and as we face the implications of this global pandemic it will remain our guiding principle so that we will not only endure this crisis, but thrive again for years to come.”
The project is open to anyone over the age of 18 years old and living in the USA or the UK, and artists are asked to portray elements that centre on hope and optimism.
No purchase is necessary, and artwork must be 16 inches wide by 18 inches tall and submitted at 300dpi in .psd, .tif, .ai, or .jpg format. Submissions are being accepted at poloproject@ralphlauren.com until 20th May at 11.59 Eastern Time in the USA and 21st May at 4.59am British Summer Time.
The winner will be chosen from among 10 finalists by the Ralph Lauren men’s and women’s design teams for the prize of a Ralph Lauren gift card valued at $500 USD. The winning design will have the chance to be sold on RalphLauren.com and The Polo App following a public vote, kicking off on 1st June.
For full details see https://www.ralphlauren.com.
