V&A Shop – ‘With Tongue in Chic’ by Ernestine Carter

V&A Shop

Fashion Perspectives: The E-book Series

E R N E S T I N E C A R T E R

Fashion journalist Ernestine Carter (1906–83) cut her teeth in the world of glossy magazines as Fashion Editor at Harper’s Bazaar. In this extract from her autobiography, she recalls the thrill of an early assignment: attending the Parisian launch of Christian Dior’s legendary ‘New Look’.

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v&a-shop-Fashion journalist Ernestine Carter v&a-shop-Fashion journalist Ernestine Carter

Her insightful commentary on designers and fashion continued into the 60s as women’s editor, and later associate editor at The Sunday Times, where she backed a rising generation of British designers including Mary Quant and Jean Muir. It was widely known that whatever Carter praised on Sunday would almost certainly be sold out by Monday afternoon.

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