The Top Looks from Milan Digital Fashion Week


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Ermanno Scervino, video screenshot

Camera Nazionale della Moda Italiana (CNMI), supported by the Italian Ministry of Foreign Affairs presented the first edition of Milano Digital Fashion Week (July 14-July 17), that displayed Spring /Summer 2021 menswear and womenswear pre-collections to a digital audience. Carlo Capasa, president of CNMI, announced that each of the 37 brands that participated would broadcast their designs in whatever format they saw fit.

It was a matter of interpretation. Each designer chose a different format to present their collections. It’s up to you to decide between pretty and pretty spooky. That’s what so wonderful about fashion. You choose. Your opinion matters.

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Introducing Milan Digital Fashion Week with a virtual model from Han Kjøbenhavn, video screenshot

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Han Kjøbenhavn womenswear

Theatrical dressing for creating a bold statement.

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Han Kjøbenhavn menswear

Shoulder pads for men are back.

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Donatella Versace presented her “Flash Collection” with a music video by British musician AJ Tracey. Video screenshot.

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Etro presented an actual runway show at Milan’s Four Seasons Hotel with social distancing; video screenshot

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Etro Men’s Spring Summer 2021

Layering on mixed patterns, textures and colors creates subtle fashion drama.

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Etro Men’s Spring Summer 2021

Bold and bright fabric with an Oriental flair sets this fabulous suit apart.

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Etro Women’s Resort 2021

Etro is known for its use of sumptuous, rich, yet relaxed textiles and classic cuts.

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Prada video screenshot. Fashion presented in an austere industrial setting. Video 2.

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Prada video screenshot, with “animated metallic butterfly.” Video 5.

Prada presented their Spring/Summer 2021 collection with five individual videos, each very different. Entitled, “The Show that Never Happened,” each videographer was asked to create his/her own interpretation of the clothing and the brand. Video 5 was my favorite; the screen shot shown above. I was positive the “metallic butterfly” was a sportswear cloak or jacket of some type, animated for the video. It turns out it wasn’t a garment at all. Oh well, maybe in the next collection.

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Prada pale pink ¾ sleeve coat. Credit: Vogue

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Prada men’s sportwear. Credit: Vogue

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M1192 Brainwash Fake News menswear shirt shown in video. Screenshot.

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M1192 Brainwash video. Screenshot. Men’s brain shirt.

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M1192 Brainwash video. Women’s green screen HD video shirt. Screenshot.

M1192 brand presented a collection of only 8 pieces, yet their video was one of the most interesting

and thought provoking.

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Gucci video screenshot. Delicious retro patterned coat trimmed in leather

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Gucci video screen shot. And the beat goes on.

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Real people modeling the collection. Gucci

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Velvet bellbottoms are back for men. Thank goodness. Gucci.

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Kiton bespoke menswear. Italian custom made craftsmanship. Video screenshot.

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Made-to-measure suiting by skilled artisans. Kiton. Video screenshot.

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Kiton Men’s Spring/Summer 20-21 collection. Video screenshot.

Wild, minimalist, funky or classic, the Milan Digital Fashion Week offered fashion lovers a smorgasbord of fantasies, interpretations, artistic videos and a few creative runway shows. In this time of social distancing, our favorite designers had to present their latest collections in unorthodox ways. But isn’t that what we love about fashion? Always pushing the envelope to see what’s possible and then going beyond.


Diane Weisbeck

Diane Weisbeck is a native New Yorker. A luxury lifestyle content writer, Diane was a retail buyer for Lord & Taylor’s flagship store, a product design/developer for Saks Fifth Avenue’s corporate office and a Director of Retail for major museums and high end retailers. She assists global luxury brands with their marketing and brand strategies and is also a Fair Trade corporate art consultant.

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