Prada – New mountain and skiwear inspired designs

Prada Linea Rossa: The Skiwear Collection

The technical innovations inherent in mountain and skiwear has always been at the core of Linea Rossa: textile invention coupled with sleek silhouettes, a fusion of body and fabric intended to perform under the most extreme circumstances.

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Linea Rossa Eyewear Collection sunglasses

Photographed by Vanina Sorrenti in a series of striking still and motion-image portraits, the Prada Linea Rossa campaign features Gus Kenworthy, the champion British-American freestyle skier.


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