Fashinnovation: 4th edition of Worldwide Talks: Fashion is NOW
Designer crossbody chain handbag, Thalé Blanc
Jordana Guimaraes, along with her husband Marcelo, are the founders of FASHINNOVATION. Fashinnovation brings together international business leaders, CEOs, entrepreneurs, and fashion designers to inspire and create positive change in the fashion industry through technology. Jordana gathers experts and novices from around the globe who are involved in all aspects of the fashion industry to discuss how we all can create positive change. Here are some of the top innovators who participated in “Fashinnovation: 4th edition of Worldwide Talks: Fashion is NOW.”
“Revolve and our brands had to change direction. Our customers are not buying dresses now. They want loungewear and skin care products. We were able to quickly respond.” –Raissa Gerona, Chief Brand Officer, Revolve.
Landana Jogger and matching top, Revolve. Dresses are out, cozy and comfy is in.
“We have 70 million users. Our goal is to create a community as well as a social second hand marketplace. As we expand our categories, we see there are all different ways people engage.”-Manish Chandra, Founder and CEO, Poshmark.
When Jessica Andrews, Deputy Fashion Editor, Bustle, asked Melloney Birkett, VP of Design, Chico’s, “How has fashion changed since the pandemic?” Melloney responded, “People are considering their clothing in a new way. Now my customers are saying that they need to look good during a Zoom call. We design our apparel with our Chico’s customer’s lifestyle in mind.”
“You have such a chance to make people’s lives better in the fashion industry. Make sure you’re a positive influence on yourself and others.”-Kirsten Bowen, SVP Merchandise and Design, White House Black Market.
A digital apparel showroom created by BigThinx.
BigThinx is an award winning fashion tech company that uses artificial intelligence and computer vision to create virtual shopping experiences.
LYFS-ZE is digital software that captures forty four exact body measurements from just two smartphone pictures. These measurements can be used to fabricate mass customization of clothing.
BigThinx. The customer can enter their body measurements with their smartphone and see what the garment will look like on their body.
Charlotte O’Sullivan, Global Marketing Director of Mulberry handbags spoke of the importance of brand values. EMPWRMNT is a global movement combining sustainable fashion with a purpose, founded by London-based Swedish-Lebanese Sustainable fashion designer, Nathalie Ballout and co-founded by human rights expert Jamaica Noferini. Nathalie Ballout of EMPWRMNT designs beautifully embroidered sustainable handbags made from upcycled denim that is being produced in collaboration with the incredible women of Alsama Studio. Watch Nathalie’s powerful video here. Designer Deborah Sawaf of Thalé Blanc creates elegant luxury handbags, apparel, jewelry and accessories. Her sophisticated new line of handbags was inspired by Audrey Hepburn. Powerhouse and long time sustainability innovator and eco pioneer Marci Zaroff shared, “Challenge and opportunity go hand in hand.” She turned around her factory closures due to the pandemic into a QVC partnership with her new brand Seed to Style which carries sizes 000-XXXL and is crafted from 100% organic cotton. “If you’re not in the sustainable game, you’re out of the game.”-Marci Zaroff. Marci’s most recent book, EcoRenaissance is available through QVC.
Pale Slate Check tote by Mulberry.
Thalé Blanc stunning handbags.
Thalé Blanc fringed and fabulous. Leopard pullover jacket with fringe trim on the sleeves.
Bold color and contrasting textures makes this Audrey crossbody bag stand out from the crowd. Thalé Blanc.
Millionaire Swarovski headband by Thalé Blanc.
For anyone thinking about bringing a new concept or product to market, this segment is definitely worth watching. Representatives of four new companies spoke about their new products and pitched their brands to the experts. The response of Symone Lewis of Shoulderbare, a new product that keeps off-the-shoulder tops securely in place, was priceless when investor Gary Wassner, (of Project Runway) told her she had identified a product that solves a problem and was interested in her brand. Watch this segment here. 4:24:00.
“I have spent decades dressing and addressing, now I focus on raising awareness and inspiring change.” Urban Zen Foundation, a philosophy of caring by Donna Karan.
Donna Karan is the change. So can we all be. The choice is up to us.
Urban Zen by Donna Karan, embroidered cross over vest.
Urban Zen by Donna Karan, embroidered shearling jacket.
Are you interested in sustainable fashion technology
or fashion diversity and inclusivity? Participate! Here’s the link.
