Redress Design Award – TIMBERLAND DESIGN COLLABORATION for First Prize Winner

PRESS RELEASE

 

REDRESS ANNOUNCES STRATEGIC PARTNERSHIP

WITH VF CORPORATION AND TIMBERLAND FOR

THE REDRESS DESIGN AWARD FIRST PRIZE

For a third consecutive year VF Corp joins the world’s largest sustainable

fashion design competition to support emerging talent with career-changing opportunities

[1st March 2021, Hong Kong] Organised by environmental NGO Redress with Create Hong Kong of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor, the Redress Design Award propels its 11th cycle forward with the announcement of a partnership with VF Corp and its Timberland brand, known worldwide for its progressive authenticity and sustainable design, offering an exciting design collaboration to the First Prize winner.

The Timberland prize partnership forms part of a wider long-term strategic relationship between the Redress Design Award and VF. This is the third cycle of collaboration working to drive meaningful change among the future leaders of fashion through education, which forms the backbone of the programme, with over 50,000 individuals worldwide having benefitted from educational content and activities throughout the competition’s history. The partnership will also include a design challenge for all ten finalists later this year plus collaboration on key content around circular design in action for the Redress Design Award 2021 open access LEARN platform.

Redress Founder Christina Dean shares, “We are thrilled to welcome VF once again to the Redress Design Award as a key partner. Our shared vision with VF and Timberland – of ensuring that the fashion industry leaves a positive impact – is core to our partnership. The industry needs knowledgeable professionals entering the market and our work to educate the future generation of designers and business owners is vital. VF is one of a few organisations truly demonstrating a progressive approach to sustainability, and the opportunity for the competition winner to gain real-life industry experience through the prize with Timberland is a true career-changing opportunity.”

Dean’s sentiments are underpinned by Timberland’s recent announcement of the ambitious goal for its products to create a “net positive impact on the environment by 2030.”

DRIVING CIRCULARITY IN FASHION THROUGH EDUCATION

Redress recently released their ‘Education Impact Report’ reflecting on the critical work that the Redress Design Award has delivered across the last 10 cycles to equip the next generation of fashion professionals with the knowledge and tools to transform their industry. Designers in more than 55 countries and regions have benefitted from the Award’s educational offerings, from self-led learning via open-access resources, to tailored workshops, academies and immersive industry experiences.

Read the full report

here

2021 CAREER-CHANGING PRIZES

The first prize winner of the Redress Design Award 2021 will join VF Corporation’s Timberland team to collaborate on a design project, and will have the opportunity to work closely with VF’s Sustainability & Responsibility team to gain exciting insights from across the supply chain from sourcing to product development, while deepening their skills and understanding around sustainable production and marketing.

In addition to this career-boosting prize, the first prize winner will be awarded HK$50,000 (US$6,400) as development funding. The Runner-up and Hong Kong Best winners of this cycle will also each receive HK$15,000 (US$1,900) as development funding – a first in the Redress Design Award’s history – among other notable prizes.

The online application for the Redress Design Award 2021 is open until 15 March 2021 for emerging designers around the world with less than four years’ professional experience. Thirty semi-finalists will be announced on 22 April and then the ten finalists on 13 May. The finalists will show their collections in Hong Kong in early September 2021 at the livestreamed Grand Final Show, and winners will be announced.

 

-ENDS-

 

Media Enquiries

Shirley Aun – Communications Manager Helaina Chow – PR & Marketing Assistant

Email: shirleyaun@redress.com.hk
Email: helaina@redress.com.hk

Tel: +852 9257 0778

Tel +852 9585 8008

 

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