London Calling, Digital Fashion Week 2022

London Fashion Week was a major focus on all aspects of sustainable fashion with collaborations and discussions, all taking place in a digital format. Watch the videos and see if this innovative information inspires you to re-examine your version of fashion.

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Digital Fashion by Auroboros. Watch their amazing video here.

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Digital Fashion fits everyone, by Auroboros, a hyper-tech fashion brand whose motto is “create your own fashion fantasy.” Their Biomimicry Digital ready-to-wear collection video, entitled, “History in the Making” redefines the concept of fashion. The digital fantasy apparel is called “Innovative Augmented Reality Clothing.” These bio-mechanical-looking creations are blends of nature and technology; sci-fi party fantasy gear.

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Mermen are real. Believe. Digital fantasy fashion by Auroboros.

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Gorgeous digital headpiece by Auroboros.

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The coolest digital rain boots you will ever not wear. Auroboros.

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Kicking off the event was the Official Digital Opening presented by the British Fashion Council. Their video is entitled, “Everything is Temporary.” Watch the video here.

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Generation Rewear is at the forefront of a sustainable fashion revolution. Watch this important video here.

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Generation Rewear video.

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Generation Rewear video.

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Recycling vintage fashions. Generation Rewear video.

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Bethany Williams is a socially concerned designer who has used components of recycled clothes made by jail prisoners to craft her collections. Watch the video, “All our Stories,” a video based on her work of The Magpie Projects, a grassroots organization in East London, a charity that supports homeless and at-risk women and children.

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Avant-garde British designer Charlotte Knowles uses cast off fabrics to create cutting-edge apparel.

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Body hugging silhouettes by Charlotte Knowles, London.

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Charlotte Knowles pieces are collected by fashionistas around the world.

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Assertive dressing. Charlotte Knowles.

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Bella Hadid rocks the look in Charlotte Knowles.

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Innovative gold button down top by Qasimi. Filmed in a lovely garden, watch the video here.

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It’s all about the texture. Men’s fabulous taupe hoodie by Qasimi.

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Bustier and wide trousers by Fiona O’Neill.

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Knit skirt and bustier by designer Fiona O’Neill.

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Innovative pattern mix in the menswear collection of Feng Chen Wang.

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Attention grabbing cut-out menswear top by Feng Chen Wang.

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Dunhill presented vibrant floral textiles for the menswear collection.

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A cummerbund outside the trench. Dunhill.

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Above the knee rainbow boots and bodysuit by Ange Kuzmickaite.

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Must have rainbow trench coat by Ange Kuzmickaite.

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Elegant back view, Hanna Fiedler.

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Magnificent jacket detailing by Hanna Fiedler.

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Discovery LAB behind the scenes hair and make-up with Toni&Guy. Watch the video here.

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An impressive stack of hand crafted stunning gold bracelets by Alighieri Jewellery.

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Brilliant gold necklace fashioned by hand using a sustainable lost wax process, Alighieri Jewellery.

Innovation was promoted along with new sustainable initiatives to the global climate crisis at London Fashion Week.

Watch for our upcoming reports focusing on the originality and creativity of new designers who are working on sustainable fashion; coming soon!



Diane Weisbeck

Diane Weisbeck is a native New Yorker. A luxury lifestyle content writer, Diane was a retail buyer for Lord & Taylor’s flagship store, a product design/developer for Saks Fifth Avenue’s corporate office and a Director of Retail for major museums and high end retailers. She assists global luxury brands with their marketing and brand strategies and is also a Fair Trade corporate art consultant.

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