STOCKHOLM FASHION WEEK – DAY 1 & 2
On Day 1 and 2 of STOCKHOLM FASHION WEEK there was much Virginal White Juxtaposed with Pops of Shocking Fuchsia, Emerald and Tangerine (and more than a Sprinkling of Leopard too).
All this under the Watchful Eye of Conscious Fashion.
All Image Credit Stockholm Fashion Week
Hot on the heels of Copenhagen Fashion Week, Scandinavian neighbours Sweden kicked off their own Fashion Week celebrations with a bang, with thirty exciting brands showcasing their collections, collaborations and projects.
Unsurprisingly, an on a serious note, all the buzz and the overarching themes at focus groups and conference keynote addresses were the ones we’ve become all too familiar with over the recent past: responsible fashion consumption, conscious & creative solutions, innovation & technological advances and sustainability within Fashion.
What started out as a whisper has gathered huge momentum and has become a unanimous voice, holding to account all stakeholders in the rag trade – from designer and manufacturer to retailer and end-user. And these were not just fashion-speak buzzwords, they were solidly manifested in what we’ve seen so far at Stockholm Fashion Week SS 2022 with designers showing their commitment and taking responsibility for their actions within the greater Fashion Industry. Impressive to say the least!
As for trends at Stockholm Fashion Week SS 2022, these were pretty impressive too! A few noteworthy trends stood out this time … and no, we’re not referring to the quintessential printed textiles that we’ve come to associate with Scandi Fashion Weeks! Instead this time it was solid colours and most notably white that were the undisputed stars of the show.
Here’s a snapshot of how things unfolded:
Watch the video of the Swedish School of Textiles here:
White – from purest white to ivory and vanilla – was fashion’s darling on Day 1 and 2 of Stockholm Fashion Week SS 2022. Various designers built an entire range around white, most notably the ephemeral, all-white capsule collection of longer-than floor-sweeping virginal dresses and skirts at Abomé.
Easy shirts, casual jackets and sleek co-ords at the respected House of Dagmar stood out in their pale purity, fashioned in fabrics ranging from organza to alpaca, crepe to chiffon. Another collection that wowed was the beautifully tailored, sculptural if avant-garde collection by Zamina Scillasdotter. A curious combination of art, tailoring and design, each of Zamina Scillasdotter’s creations tells an epic tale.
Yet another designer who celebrated the colour white is Ida Sjöstedt, whose designs are a complex mix of dresses fit for fairytale princesses and powerful queens alike! Various graduate students from the highly regarded Beckman’s College of Design also created their avant-garde offerings in every conceivable shade of white. The uber stylish collection by Stylein focused on white as a crisp, summery staple to which pastels and neutrals were introduced to, to great effect.
In complete contrast to the whites and neutrals many designers have been infatuated with saturated, deep colour and in particular the shade of the season, Elsa Schiaparelli’s shocking pink, which popped as a strong accent. In many cases entire outfits consisted of bright fuchsia, crimson or cerise. Exotic emerald, tropical tangerine and acid yellow also took centre stage.
Stand Studio, one of our favourite collections at Stockholm Fashion Week SS 2022 pulled out all the stops and showcased a collection that was as adventurous as it was confident. This was no collection for wilting wallflowers!
The graduate students at Beckman’s College of Design couldn’t resist the call of the bold either, most notably those by Marte Stensrud, Mathilde Guve and Yanis Dorey, where the use of saturated colour was a confident, celebratory and triumphant statement.
Lazoschmidl’s ‘Overdose’ collection with its psychedelic lava prints and vinyls, kinky patent leather and tie-dyes put a fun and colourful spin on menswear.
PASTELS AND NEUTRALS
Stand Studio’s offering included a good dose of textured pastels for stepping out into Spring weather (or for staying in). Swedish brand Stylein’s timeless yet contemporary designs celebrated Scandinavian minimalism, fine fabrics and a perfect fit, whereas Ida Sjöstedt
ethereal and super feminine creations came in the subtlest of pastels.
What would any Fashion Week worth its salt be without an infusion of the most fashionable of all fashion colours, inimitable black? The graduate students of Beckman’s College of Design painted the town black!
Most other designers also included a dose of obligatory black-based pieces into their Spring and Summer collections. For example, House of Dagmar’s black classic ensembles sat very comfortably amongst the rest of their easy-to-wear paler pieces.
On a fashionable note (black of course) we say goodbye after the first two days of delicious eye candy at Stockholm Fashion Week SS 2022. We can’t wait for the final instalment!