Vogue Business – Meet the designers making millions from in-game fashion

Welcome to the Vogue Business Future Edit, the weekly newsletter spotlighting the most exciting emerging brands and startups in the fashion ecosystem.

We’ve featured many emerging designers in the Future Edit since its launch, but up until now, they’ve been creating clothes for the physical world. This week, we’re spotlighting a new generation of fashion designers, making millions of dollars from virtual fashion, designed to be worn in metaverses such as Roblox, Fortnite or Decentraland.

I sat down with three of digital design’s leading names: Samuel Jordan, Blueberry and Republiqe, to understand how they built their high-growth businesses, balancing their own collections with growing demand from brands including Stella McCartney, Coach and Adidas.

Thanks for reading and please send any feedback to lucy.maguire@condenast.com.

LUCY MAGUIRE, TRENDS EDITOR

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The digital designers making millions from in-game fashion

Key takeaway: A new generation of fashion designers are building businesses to create virtual fashion for games such as Roblox and Fortnite. Luxury brands need their help.

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