Vogue Business – Meet the designers making millions from in-game fashion
Welcome to the Vogue Business Future Edit, the weekly newsletter spotlighting the most exciting emerging brands and startups in the fashion ecosystem.
We’ve featured many emerging designers in the Future Edit since its launch, but up until now, they’ve been creating clothes for the physical world. This week, we’re spotlighting a new generation of fashion designers, making millions of dollars from virtual fashion, designed to be worn in metaverses such as Roblox, Fortnite or Decentraland.
I sat down with three of digital design’s leading names: Samuel Jordan, Blueberry and Republiqe, to understand how they built their high-growth businesses, balancing their own collections with growing demand from brands including Stella McCartney, Coach and Adidas.
Thanks for reading and please send any feedback to lucy.maguire@condenast.com.
LUCY MAGUIRE, TRENDS EDITOR
BUSINESS METRICS
An overview of this week’s startups
The digital designers making millions from in-game fashion
Key takeaway: A new generation of fashion designers are building businesses to create virtual fashion for games such as Roblox and Fortnite. Luxury brands need their help.
FUNDING WATCH
Tracking the latest funding rounds in fashion, beauty and tech
THE VOGUE BUSINESS TIKTOK TREND TRACKER
A selection of trending songs in May 2022
