Vogue Business – Milan Fashion Week zeroes in on clothes that can sell

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Milan Fashion Week delivered on theatrics and social media moments while designers put forth collections made to sell, Christina Binkley reports.

Christina also spoke with Jeremy Scott after his Moschino runway: the designer says he’s ready for 10 more years at the label, while his own brand has taken a back seat [Member-only].

Tomo Koizumi was the antithesis of Milan’s commercialisation. His debut runway in the city, supported by Dolce & Gabbana, put forth big, puffy dresses he doesn’t plan to sell at retail.

And finally, Mila Schön made the argument for hiring a veteran designer, not a celebrity creator, with the debut collection from Marc Audibet.

Snapchat and designer Edward Crutchley joined Vogue Business on Tuesday night during London Fashion Week to discuss how augmented reality is shaping the future of fashion. Check out the highlights here.

From the Web3 live stream: Israeli designer Danit Peleg debuted a five-piece 3D-printed collection supported by Nouns DAO at the NFT.Paris conference this weekend.

FASHION

Sombre drama in Milan as designers focus on sellable clothes

By Christina Binkley

Milan Fashion Week delivered gender fluidity and the requisite social media moments while the collections struck a solemn note.

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FASHION

Jeremy Scott, with his eponymous brand on pause, talks future at Moschino

By Christina Binkley

The designer “killed it” in Milan this season, in his own words. He’s buckling down with Moschino as his own brand — a cult favourite — is put on the backburner [Member-only].

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FASHION

Tomo Koizumi offers an antithesis to commercialisation in Milan

By Christina Binkley

The designer made his Milan Fashion Week debut on Sunday with the support of Dolce & Gabbana. He’s not looking for retail deals.

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FASHION

At Mila Schön, vet Marc Audibet offers a new take on the brand reboot

By Christina Binkley

The designer, who was appointed in January and showed his first collection one month later in Milan, is a seasoned choice for the 65-year-old label. He and CEO Guido Fendi discuss their direction.

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EVENTS

How will augmented reality shape the future of fashion?

By Vogue Business in partnership with Snapchat

Vogue Business hosted an evening reception in London on 21 February to discuss AR’s growing role in the industry.

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