Vogue Business – How hyperrealism took over fashion
How did the hyperrealism trend take over fashion? From cartoonishly large footwear to pixelated clothing, the lines between online and off are blurring.
The Fabricant was a first-mover in digital fashion. Now, five years in, it’s hitting reset to adapt to what the industry needs and reach profitability [Member-only].
Luisaviaroma has brought on new CEO Tommaso Maria Andorlini to guide its global expansion.
Ralph Lauren’s investing more in Fortnite, with a new virtual world and phygital product drop.
Kao, the beauty company that owns Bioré and Jergens among others, has acquired tanning brand Bondi Sands as competition in the suncare category picks up.
FASHION
Hyperrealism in fashion: A new frontier for luxury?
By Amy Francombe
From Loewe and Louis Vuitton to Mschf, hyperrealism is having a moment. Does this creative inspiration have long-term potential? Gen Z certainly loves it.
TECHNOLOGY
Digital fashion house The Fabricant plots new path to profitability
By Maghan McDowell
After a rollercoaster few years at the forefront of digital fashion, The Fabricant is going back to servicing brands as it pursues a sustainable, profitable business model [Member-only].
RETAIL
Luisaviaroma appoints new CEO to propel growth
By Kati Chitrakorn
Entrepreneur Tommaso Maria Andorlini will lead the Italian luxury retailer as it targets international expansion.
TECHNOLOGY
Ralph Lauren goes bigger on Fortnite with island and phygital boots
By Maghan McDowell
The brand’s new virtual world on the platform signals an ongoing investment in gaming as fertile ground for luxury brands.
COMPANIES
Bioré owner Kao snaps up tanning brand Bondi Sands in strategic move
By Maliha Shoaib
The Japanese owner of brands including John Frieda, Bioré, Jergens and Molton Brown will use the acquisition to push deeper into the skin protection category, amid booming demand.
