HEINEKEN LAGOS FASHION WEEK SS 2024:
Jewel-like Pops of Colour and Tactile Adornments added Sizzling Lustre to the Tropical Tapestry that was Lagos Fashion Week.
Every Detail Told an African Story:
Frilly Tutus, Quintessential African Patterning and Bold Beadwork Combined to Entice all the Senses.
Image Credit Heineken Lagos Fashion Week, Lagos Fashion Week on Instagram and Vogue
A sizzling cocktail of contemporary African design was served up in Lagos together with more than a dollop of jaw-dropping craftsmanship. From figure-flattering tailoring to elegant and comfortable loungewear, body-hugging cocktail dresses to gritty streetwear, the fashion lexicon was dynamic, inclusive and inspired. Needless to say, the most populous city in Nigeria rocked their bi-annual fashion week in extraordinary style! The street fashion alone was jaw-droppingly awesome, with fashionistas and celebrities pulling out all the stops, strutting inspired statement pieces.
As for trends, it was a ‘frilling’ frenzie! Frills had their feminine moment of fame on the runways, as did daring cut-outs on shirts, jackets and dresses, revealing glorious glowing skin. Unsurprisingly, colour – in particular bold, vibrant primary shades – were the undisputed stars of the shows. Similarly, quintessentially African prints of the region and traditional patterning shone jewel-like in most collections. This season’s theme was Woven Threads IV: Standing the Test of Time, with delicious touchy-feely knits and artsy crochets boldly underscoring the message.
We invite you to join us on a little journey of joyous colour, magical threads and bold silhouettes as we give you a taster of the diverse tapestry that is the unmistakable Lagos Fashion Week!
BEHIND THE SCENES & STREET STYLE
THE DESIGNERS
GETO
Quirky tutus and body-hugging maxi-dresses rubbed shoulders in a collection that is pure joy. Oversized 3-D floral earrings and flower-embellished pumps added a Spring feeling to this contemporary Afrocentric offering.
LFJ
Frills and pleats combined to create sculptural dresses that are proper works of art! These aesthetically pleasing shapes made from pleated satin, organza and chiffon are dreamy-ethereal and so, so feminine!
RENDOLL
It was the season of the frill! And Rendoll celebrated this feminine design feature in style – and in many guises. The collection featured a vibrant tropical colour palette, modern silhouettes and textured fabrics.
JEWEL JAMILA
Frilly hems, sleeves and necklines make for a feminine and theatrical collection. Asymmetry and jewel-like fabrics added to the drama!
KADIJU
There was plenty drama in the classic shapes of these gorgeous ensembles: hems, skirts and sleeves got the ruched, tiered and frilled treatment. As for their men’s offering – we just adore the regal purple of the super elegant lounge suit co-ord!
LULLA HOUSE
Frills are the star of the show at Lulla House’s Threads of Continuity. We absolutely adore this little flamenco-inspired plaid dress with its cheeky cap sleeves and frilly skirt!
ORIRE
Silver babydoll dresses rubbed shoulders with frocks with their statement criss-cross ruffles in a collection that is undeniably feminine. Lovely textures – silk, taffeta, denim and cotton – are the backbone of this opulent collection
PIILZ AND POIZN
In the mood for love? Super feminine sihouettes covered in roses, ruching and 3-D flowers make for a very elegant and graceful collection. The smart choice of fabrics emphasises the romance of these pieces.
KILENTAR
This delightful collection explores the theme of water. We love the sequinned /mermaid’ dress in its sea-shell shades, with matching earrings!
STUDIO IMO
Knits and crochets were used here to gently hug and shape the body. This is a sexy, tactile and boldly colourful offering that shouts Spring/ Summer!
MERCHANTS ON LONG
Known for its extraordinary selection of top African brands under one roof, Merchants on Long is a one-stop shop for all things contemporary African.
PETTRE TAYLOR
Pettre Taylor’s collection Let Our Differences Bloom cleverly combined hand embroidery with natural textiles like denim to create a contemporary African silhouette.
THE LADYMAKER
Indigo is the name – and shade – of this delightful collection with its shapely silhouettes. These are elegant and sophisticated pieces that are easy to wear and effortless to layer.
PEPPER ROW
Eye-catching3-D illustrations, asymmetry, raffia details, batik, traditional African cloth, voluminous ruffled pieces and plenty playful accessories combine to create Pepper Row’s signature look.
OSHOBOR
A Graduation of Love was Oshobor’s theme for SS 2024, with each colour symbolizing a different aspect of love. These woolen pieces are effortlessly easy to wear, the silhouettes flattering and oh-so forgiving.
ABIGAIL AJOBI
Tie-dye prints and denim ensembles don’t come much cuter than this! Abigail Ajobi’s midriff-baring shapes are contemporary and super sexy.
CUTE SAINT
Tie-dye fabrics and knits combined with metallics were used to create a monochromatic palette of black, white and silver. We love the corsetry and denim that give the ensembles their shapely silhouettes.
SVL DESIGN
This collection has a deliberate recycled feel to it: the patchwork and fabric inserts speak of re-using what we have to hand, and making something beautiful from objects one finds in your home.
KATUSH
Katush’s SS24 collection offered a selection of timeless loose-fitting pieces designed for both masculine and feminine silhouettes, brought to life with a lively array of vibrant colors.
AJANEE
These garments were a delightful creative reconstruction of vintage clothing, giving a brand-new lease of life to second-hand items. We love the tactile embellishments, the transparent fabrics and creative layering!
DUST OF THE EARTH
The collection was ingeniously crafted from repurposed shoe laces and other garments. Impeccably tailored and meticulously cut. We love the contrasting red, black and grey palette. Similarly, the pure white crocheted jacket and slashed denim ensemble is very striking.
GOODBYE FROM HEINEKEN LAGOS FASHION WEEK SS 2024!