Spring-Summer 2024 Haute Couture Show – DIOR
SPRING-SUMMER 2024
HAUTE COUTURE SHOW
For Maria Grazia Chiuri, Big Aura is what pervades haute couture, which is a perpetually fertile ground for contemplation where the reproduction of the original is never the same. Each piece is bound to be adapted to the body of the wearer, and carries its own specific aura. According to Walter Benjamin’s definition, aura – to which Maria Grazia Chiuri and Isabella Ducrot refer in different ways – reflects the uniqueness and authenticity of the work of art. It inscribes it in the collective memory.
The Creative Director of Dior women’s lines decided to trace aura through the House’s haute couture history which embodies the essence of fashion and ultimate excellence. The La Cigale dress – designed by Christian Dior for autumn-winter 1952 – evokes the sacredness of the Atelier through its sculptural construction and moiré fabric, thus becoming the starting point for a theory that recontextualizes couture. A fragile boundary between art and life
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For the staging of the Dior spring-summer 2024 haute couture show dreamed up by Maria Grazia Chiuri, Isabella Ducrot has conceived a monumental installation entitled Big Aura, composed of twenty-three dresses – about five meters high – the dimensions of which are deliberately disproportionate to the body of an ordinary human. This powerfully symbolic artwork fully reflects the uniqueness and essence of haute couture.
