The pitfalls of the influencer brand – Vogue Business
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An exposé about toxic work culture at Matilda Djerf’s Djerf Avenue has ignited questions about how closely linked an influencer founder should be to their brand.
From brain rot to bag charms, we unpack the year in TikTok trends.
Beyond the big wedding: our latest Advanced Member report details the growing opportunity for luxury brands in India.
From the fashion Olympics to the rise of challenger brands, it was a big year for sport. Here are the highlights.
With a growing celebrity fan base and a community-first approach to brand building, London label Liberowe is one to watch.
HILARY MILNES, EXECUTIVE AMERICAS EDITOR
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FASHION
Djerf Avenue backlash: The cult of the influencer brand has risks and rewards
By Maliha Shoaib
Allegations have surfaced about Matilda Djerf’s treatment of employees. Can a brand so entangled with its founder’s identity recover from a scandal?
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Brat, bodysuits and bag charms: The year in TikTok
By Amy Francombe
The micro-trend cycle picked up speed in 2024. Here are some highlights from the Vogue Business TikTok Trend Tracker.
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RETAIL
India’s luxury market: A growing powerhouse for global brands
By Sujata Assomull
With a rapidly rising affluent population, a mega wedding industry and a young dynamic consumer, India continues to emerge as a key player in the global luxury market.
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Highlights from fashion’s big year of sport
By Lucy Maguire
From the Olympics and the Euros to major moves at Nike, it’s been a big year for sportswear. Vogue Business breaks down the key moments and movements, as fashion and sport become more closely linked than ever before.
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One to watch: Liberowe’s old-school approach to amassing a fan base
By Maliha Shoaib
The London-based tailoring brand is cultivating a sense of intimacy with customers via trunk shows and in-person events. Can it scale?
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