For Cruise 2019 Jimmy Choo’s Creative Director Sandra Choi has conjured a collection that is lavish, enchanting, thrilling, seductive and surprising. The inspiration was ignited from a portfolio of photographs taken at the 1972 Surrealist Ball hosted by Marie-Hélène de Rothschild. The extravagant attire and exceptional poise of Rothschild’s guests that spanned Salvador Dali to Brigitte Bardot, sparked a collection whose richness of detail is matched by its inventiveness.

The Jimmy Choo signature star is presented as a dazzling constellation of appliqué crystals in a design entitled Supernova that shines from a midnight sky of navy suede. Another hero fabrication is a playful reinterpretation of a Prince of Wales check, Prince of Stars, lending brilliant sparkle to city chic check. Plumes of ceremonial feathers stand to attention encased in star detailed jewels on timeless evening pumps and structured clutches.

The Cruise collection heralds the arrival of AVA, a future classic pump whose proportions have been sensitively redesigned giving birth to a shoe that feels at once familiar and refreshingly new. Cut high at the front, low on the back with a delicately extended toe, the AVA and the LOVE pump are signature desk-to-dance-floor heels. The LISHA pump marries the new high cut silhouette realised in translucent plexi with oversized star design in standout black crystal application.

The Jimmy Choo woman is no shrinking violet — and Sandra Choi wants her to feel bold and empowered for spring ’19.

“This is a collection for standing tall, unafraid and unbowed. I’ve focused on evoking a real drama in the structure, sculpting the forms and cut of the uppers and creating a harmonious balance in the proportion of the whole,” Choi said, noting that the word strength was top of mind as she designed the collection. “There is glamour, of course, but the glamour is an irreverent expression of feminine power and self determination.”

Choi told FN she wanted to create drama out of the simple elements of a shoe. She modeled her modern take on the d’orsay — a stretched silhouette with a sculptural block heel finished a slick caramel patent leather. “It’s for the girl who wants to be able to move, but who’s still standing tall and looking divine,” said Choi, who noted that she was inspired by ’80s couture.

Indeed, Choi continues to deliver product that women actually want to wear. The strong collections are driving the brand’s impressive growth, according to CEO Pierre Denis. “We have good momentum in the China and the U.S., and are omnichannel efforts are [paying off]. Integrating the physical stores with digital has been successful. So we can’t complain.”

The team at Brown Thomas hosted a fabulous launch night…..

All of the new collections can be found here…




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