Beyoncé and Topshop collab to bring you Ivy Park

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Last Thursday saw the launch of Beyoncé and Topshop’s latest venture, Ivy Park. 

 
Ivy Park black and white logo t-shirt
Ivy Park – logo t-shirt
 

With the reference to Beyoncé’s daughter,
Blue Ivy, within the name, Ivy Park is a fitness / sportswear inspired line
offering technical gear for the gym, but also items that can be worn
casually. 

 
Ivy Park Promotional campaign featuring Beyoncé

Ivy Park Promotional campaign featuring Beyoncé

 

 
“IVY PARK IS MERGING FASHION-LED DESIGN WITH
TECHNICAL INNOVATION. CREATING A NEW KIND OF PERFORMANCE WEAR: MODERN
ESSENTIALS FOR BOTH ON AND OFF THE FIELD.”
 


Ivy Park Promotional campaign featuring Beyoncé
 
Ivy Park Promotional campaign featuring Beyoncé
 
Watch the full video …

 
 
The
collection features bold bring colours, but has a mostly monochromatic feel to
it. From, the baseball caps, to the sports bras, and casual parkas, there is
something for everyone. Whether in ‘on or off the field’.
 

Ivy Park
available at TOPSHOP and Net-a-Porter.


Ivy Park collection @ TopshopIvy Park collection @ TopshopIvy Park collection @ Topshop

 

Ivy Park collection @ TopshopIvy Park collection @ TopshopIvy Park collection @ TopshopIvy Park collection @ TopshopIvy Park collection @ Topshop

 


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