Beyoncé and Topshop collab to bring you Ivy Park
Last Thursday saw the launch of Beyoncé and Topshop’s latest venture, Ivy Park.
Ivy Park – logo t-shirt |
With the reference to Beyoncé’s daughter,
Blue Ivy, within the name, Ivy Park is a fitness / sportswear inspired line
offering technical gear for the gym, but also items that can be worn
casually.
“IVY PARK IS MERGING FASHION-LED DESIGN WITH
TECHNICAL INNOVATION. CREATING A NEW KIND OF PERFORMANCE WEAR: MODERN
ESSENTIALS FOR BOTH ON AND OFF THE FIELD.”
TECHNICAL INNOVATION. CREATING A NEW KIND OF PERFORMANCE WEAR: MODERN
ESSENTIALS FOR BOTH ON AND OFF THE FIELD.”
Watch the full video …
The
collection features bold bring colours, but has a mostly monochromatic feel to
it. From, the baseball caps, to the sports bras, and casual parkas, there is
something for everyone. Whether in ‘on or off the field’.
collection features bold bring colours, but has a mostly monochromatic feel to
it. From, the baseball caps, to the sports bras, and casual parkas, there is
something for everyone. Whether in ‘on or off the field’.
FROM TOP LEFT: SEAMLESS RACER BACK BRA , PRINT MID-RISE V-SHAPE LEGGING , HEXAGON MEASH PARKA , LONG SLEEVE COLOUR BLOCK BODY , SEAMLESS CROP CREW TEE , LOW RISE PRINT BIKER SHORTS , LOGO WAISTBAND RUNNER SHORTS , CORDED ’04’ SWEATSHIRT