Burberry September 2016 at London Fashion Week
As London Fashion week coming to a close, as per every season, Burberry shows on the Monday. This season was no different in schedule. But, the brand changed the way in which the collection was delivered and presented. Usually held in the Kensington Gardens Marquee, the show changed it’s location. A green interior, with the catwalk weaving between rooms of a London house, sets the scene for this show. The carpet marked the catwalk with guests seated around. The “show teaser” was a maze, which was the basis for this catwalk.
Front row guests included Anna Wintour, Cara Delevingne, Lily James, Alexa Chung and Olivia Palermo just to mention a few names who showed their support Monday.
The collection itself was inspired by Nancy Lancaster and Orlando, of Virginia Woolf’s 1928 novel. This complimented CEO and Creative-Director, Christopher Bailey’s idea to merge menswear and womenswear into one collection, with genderless pieces. Customers can also buy pieces from the collection shortly after the show, which is a concept which many other designers this season have adopted. This collection, has marked a point in history for the brand and also the industry, which was reflected within the collection itself with many nods to historical costume. Although the industry must change due to globalization and growing customer demand, Bailey made sure to show within his collection that Burberry is a British label. And Burberry will stay true to it’s heritage. Could this also be a reference to the recent Brexit vote from which the company has surely benefitted from.
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