Fashionista on what makes a brand ‘cool’? by Jacqueline A. O'Neill · November 2, 2016 Share on Facebook Share Share Share on Pinterest Share Share Share on Linkedin Share Share Share on Digg Share Share As customers get smarter and seek authenticity in their belongings, a brand’s likability now goes far beyond just product. Please click below to read the articles in full – credit to Fashionista.
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