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James held a masterclass in Brown Thomas Beauty Lounge to showcase his unique range of tanning products including his new lines.

James’ Story

From a young age I have always loved self tan. When I was a teenager I don’t think I went a weekend without my trusty self tan wipes! I used to spent a lot of time dreaming up new innovations and thinking of interesting ways to avoid tanning faux-pas. Looking back, I realise I must have always been destined for the world of tanning.

I’ve been in the beauty business for over 16 years and there aren’t many roles I haven’t played; from working with celebrity clients to becoming a worldwide Tanning Ambassador and launching the first ever stand-alone Tanning Studio.

As a professional spray tan artist I have the privilege of working with some of the most extraordinary people, from top photographers and designers like Tom Ford, Burberry and Sophia Webster, not to mention stunning supermodels such as Naomi Campbell and Rosie Huntingdon Whitely, plus other incredible talents like Ellie Goulding and Mariah Carey. I quickly became a recognised influencer in tanning trends worldwide, as well a regular judge for several prestigious beauty awards. However despite it all, it was always my dream to pour my passion, ideas and industry secrets into my very own brand.

My brand, James Read Tan was built on my completely unique concept; combining the benefits of luxury skincare with a natural golden tan to suit all skin tones. My mission has always been to change the world’s perception of tanning. Orange, sticky, drying, hard to apply, these are all comments of the past. My products are effortless to apply and are all about making your skin not only look amazing but feel amazing too. That’s why I’m not afraid to call them outsTANding.

James Read Tan is the only tanning range formulated and headed up by a leading tanning expert. With his unique take on self tan, James was the first person to put skincare and tanning into the spotlight. Every product within the range is dreamt up by James himself, resulting in a concise edit of skincare rich, innovative, multi-purpose tanning products (or as he like to call them, tanning hybrids) to suit all skin tones and types.

At James Read they believe that a good self tan should be like a good face lift, completely undetectable. That’s why all of the products have been formulated with our patented Tantone Technology to ensure the most natural looking glow in town. The words streaky, orange and hard to apply simply aren’t in our vocabulary. And you don’t just have to take his word for it! All of the Tan-Ovations have been tried, red carpet tested, obsessed over and Instagrammed by James’ star-studded A list clientele.

His hero innovation, Sleep Mask Tan was the world’s first overnight tanning product to incorporate James’ hybrid concept of skincare and self tan. Taking the beauty world by storm, Sleep Mask has graced the pages of the most prestigious publications across the globe. It also boasts an unrivaled celebrity fan base, including Cara Delevinge, Ellie Goulding and Rosie Huntington-Whitely.

Back in 2012 James set himself a mission: to change the world’s perception of at-home tanning, one tan at a time. With over 30 award wins, glowing customers in all corners of the world and five star reviews on QVC, he believes we (and you) may have discovered the recipe to outsTANding tanning success.

TOP 3 NEW PRODUCTS IN THE RANGE

 H20 TAN MIST FACE 100ml

Infused with pure rose water, this lightweight mist offers the ultimate gradual tanning experience. Each application will gradually build a deeper tan, allowing you to control your depth of colour

WHY CHOOSE ME?

• Gradually builds a natural radiance and glow, day by day
• The cooling mist makes for an ideal makeup primer and setter
• Colourless, stain-free formula Infused with skin beautifying minerals
• Easy to apply
• Travel friendly

Known for its healthy properties, rose water works to help reverse signs of ageing while skin-loving vitamins and minerals provide a refreshing boost to the skin’s hydration system.

HOW TO USE

Ensure skin is clean and dry. Hold the nozzle 15cm from the face, then spray evenly in a fast spritzing motion. Allow a minute or two to dry before applying your makeup.

COCONUT WATER TAN MIST BODY

Deeply nourishing tanning spray formulated with pure Cosmetic grade Coconut Water to hydrate and soften skin

WHY CHOOSE ME?

• An ultra light-weight, super-fast drying tanning mist allowing you to dress in minutes
• Develops a golden tan in 3-5 hours
• Coconut Water formula is rich in minerals, vitamins and electrolytes
• Formulated with 72hr Hydration Technology ™ to keep skin silky soft and moisturised
• Infused with anti-ageing skincare ingredients such as Hyaluronic Acid and Vitamin E
• Coconut Fragrance
• Colour lasts for up to 5 days

HOW TO USE Before Application: 1.Shave/wax 24 hours before application. 2.Thoroughly exfoliate skin. 3.Immediately prior to application, moisturise dry or rough areas including knees, elbows, ankles and feet. Application: Start with the face. Hold nozzle at arms length away from the face and spray mist in downward motion from left to right, keeping eyes closed. Continue spraying onto each section of the body, beginning with the chest and stomach and then each arm and leg. Ensure the product has been applied all over, then lightly spritz feet and hands to finish. Wait until the skin is touch dry before dressing. Avoid contact with water for 6-8 hours and then rinse.

H20 TAN DROPS FACE

A tailor-made approach to self-tanning. James Read H20 Tan Drops are your new go-to product for a natural, glowing complexion. With a water base and skin boosting ingredients such as Aloe Vera Water and Hyaluronic Acid H20 Hydro Tan Drops work in partnership with your daily skin-care transforming your favourite moisturiser, foundation or serum into a made to measure self tan.

WHY CHOOSE ME?

• Water based formula won’t interfere with your daily skincare
• Water, Aloe Vera and Hyaluronic Acid, work together to create a flawless, glowing complexion with no streaks, no clogged pores and no dryness
• Gives skin a healthy, glowing tan that lasts for days
• Control your colour with gradual results, high-precision dosage delivers made-to-measure results

HOW TO USE 1. Mix 1-4 drops to your usual moisturiser, lotion or cream i the palm of your hand. 2. Apply evenly over the face in your usual manner. 3. Increasing the dosage will increase the depth of colour. 4. Wash hands thoroughly after application.

Great to meet James and the team in Brown Thomas….check out his amazing new range below.

http://www.brownthomas.com/brands/james-read/

https://www.jamesreadtan.com/products