TOUBA : KNITBRARY

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KNITBRARY was founded by Yolanda Estévez and Pedro Castellanos in 2011 when Estévez felt the need to create ethically. KNITBRARY sits now at the fulcrum of the structural transition from fast to slow fashion. The brand is committed to fair-trade fashion, that is to say, it is focused on the fair working conditions of the local experts in the Peruvian Andes who knit by hand the garments using traditional methods. Each unique piece has its own story and directly connects the maker to the wearer. Beyond fair-trade fashion which focuses on the social impact of fashion, KNITBRARY is equally invested in sustainable fashion, looking at how to improve their production methods in order to lessen their negative impact on the environment, and seeking to create circular system through the consumption of clothing. By focusing both on the social and environmental impact of fashion, KNITBRARY positions itself as a true pioneer of slow-fashion, giving priority to resolving the equation between quality and ethical standards.

The vast display of knit at TOUBA had caught my eye from the very moment I stepped into the showroom. It is quite saddening that articles cannot be vehicles of the sense of touch, for KNITBRARY’s clothes were so soft it was almost impossible to stop touching them. On the picture above, you can see the diversity of colours and cuts on offer.
KNITBRARY, one of the founders explained to me, is a nostalgic knit couture that wishes to operate a return to the knit as a unique piece. For Yolanda Estévez and Pedro Castellanos, there is something emotional inherent to the knitwear. Their passion for the craft process and the natural yarns, their detail-orientated approach to manufacturing on a small scale and with local experts, as well as their fundamental desire produce a beautiful multifunctional and genderless knit, challenge the limits of craftsmanship through design and the creation of colours.
The AW20 collection was inspired by the work and identity of Gio Ponti (an Italian architect and creator). This particular piece is in direct resonance with Ponti’s artworks. The knit becomes here the working palette of a play of light found in the artist’s creations.
The throw in the image above is made of 100% Peruvian Highland undyed Wool. Its colours and patterns make for a versatile and elegant garment which will keep you warm throughout the year and not fade with time.
The cardigans featured on the above image illustrate KNITBRARY’S skill in navigating between customer’s desires. If you want a big fluffy knit, perhaps the jumper at the back of the picture will correspond to your liking. On the other hand, if you have a more classical style, you would probably drift more towards the light and dark blue knit which has more defined cuts, buttons and graphic patterns.
After having recently collaborated with Spanish film directors Pedro Almodovar, the brand is looking forward to distribute its brand new collection of more affordable pieces called “by Knitbrary”. If you are looking for effortless and silent luxury (and infinite softness!), KNITBRARY is a very safe call.

 

www.knitbrary.com

instagram @knitbrary

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