MUA Bobbi Brown is back with Jones Road hero

JONES Road starts with the idea that every product should be a hero product, and legendary MUA Bobbi Brown is back after stepping away for a four-year break with the all new line.

Distilled from a lifetime of beauty expertise into an edited collection of high-performance, multi-purpose essentials, the Jones Road brand is at the beginning of its debut collection of wearable minimal textures for the face, lips and cheeks.

“I am so excited to officially introduce you to Jones Road, a collection of clean beauty products that are all about the no-makeup makeup look,” said Bobbi Brown of the new line. “It has always been my philosophy that makeup should enhance your natural features, not cover them up and Jones Road does just that. These products are high performing, easy to use and versatile.

Jones Road has just gone on sale in the USA, and the new line’s debut is expected to be followed in 2021 across Europe.

The product line already includes Jones Road mascara as well, and the skin perfecting Miracle Balm adds a healthy glow worn solo or over foundation.

Added Bobbi Brown: “I can’t wait to hear what you think.”

The Jones Road line by Bobbi Brown is available in the USA at all good stockists or online at @jonesroadbeauty.

Kim Mullahey

Kim Mullahey is’s Ireland Correspondent. She holds an honours undergraduate degree in Interdisciplinary Studies from the University of Chicago and has taught Adult Education Creative Writing Studies. Through a media career spanning nearly 25 years Kim has written and photographed regional news, national and international horse sports, fashion and lifestyle. Kim lives with her husband and son in Kildare Ireland, and a stray marmalade cat who has adopted the family.

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