Vogue Business – Understanding luxury in Shenzhen
Shenzhen is known as a tech hub, but it’s also a growing fashion capital, home to 70 per cent of brands sold or produced in China, and a wealthy, young population. Global markets editor Annachiara Biondi and Vogue Business in China managing editor Yiling Pan dive into the opportunities for luxury brands with local giant Ellassay and Burberry in our latest Market Insights report [Advanced Member-only].
Is fast fashion an addiction? Sustainability editor Rachel Cernansky spoke to behavioural psychologists to find out [Member-only].
Farm Rio is going where few Brazilian brands have gone before: global. Leaning into its Rio heritage, outsourcing production and collaborating with brands like Levi’s and Adidas have helped it leapfrog traditional barriers. Christiana Sciaudone has more.
Understanding luxury in China: Shenzhen
Key takeaway: The seventh in our series of premium reports uncovering the risks and opportunities in luxury markets [Advanced Member-only].
Farm Rio’s guide to taking a Brazilian brand international
Key takeaway: The clothing brand known for its designs of brightly coloured, tropical motifs has made its way into Saks, Neiman Marcus and other American stores while building up its direct retail business abroad.
Is fast fashion an addiction?
Key takeaway: Customers say they want to buy from sustainable brands, but fast fashion continues to grow. Sustainability editor Rachel Cernansky interviews behavioural psychologists to decipher the fast fashion conundrum [Member-only].
