GIORGIO ARMANI – La Prima – discover the latest styles

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Inspired by the original 1995 Giorgio Armani design and in response to the high demand for elegant, functional pieces, la Prima is a collection of bags that epitomises the artisan evolution of Italian design. An expression of luxury in the brand’s purest style, la Prima is now available in new shapes and colours.

Discover la Prima

giorgio armani la prima

NEW SHAPES

Among the new models, the hobo bag stands out: soft and rounded lines, which express extreme refinement.

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giorgio armani la prima

EXCLUSIVE PALETTE

A delicate pastel tone in perfect harmony with the season is a feature of the Online Exclusive versions.

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giorgio armani la prima 1 1

ELEGANCE IN MALE VERSION

Discover la Prima for men

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