GIORGIO ARMANI – La Prima – discover the latest styles

Inspired by the original 1995 Giorgio Armani design and in response to the high demand for elegant, functional pieces, la Prima is a collection of bags that epitomises the artisan evolution of Italian design. An expression of luxury in the brand’s purest style, la Prima is now available in new shapes and colours.

Discover la Prima

NEW SHAPES

Among the new models, the hobo bag stands out: soft and rounded lines, which express extreme refinement.

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EXCLUSIVE PALETTE

A delicate pastel tone in perfect harmony with the season is a feature of the Online Exclusive versions.

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ELEGANCE IN MALE VERSION

Discover la Prima for men

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