Moda UK to showcase at Autumn Fair Birmingham

by Kim Mullahey · March 25, 2021

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UK fashion industry network Moda has teamed up with the Hyve Group-organised Autumn Fair, scheduled to take place in September at the NEC Birmingham.

UK fashion industry network brand Moda will be at the Autumn Fair

The fashion and footwear network will be showcased alongside the established Jewellery & Watch and Fashion (JWF) as an additional touchpoint for participating brands, taking part of a larger fair incorporating beauty and wellbeing, greeting, gift cards and stationery as well as home, living and décor among many others.

The Moda show was forced to cancel last year due to pandemic-related restrictions

While the Autumn Fair is expected to take place in person after being forced to cancel last year due to pandemic-related restrictions, organisers at Hyve have since taken steps to build a robust digital format. The format will operate alongside the in-person event, ensuring that it can take place online and off as pandemic-related restrictions permit. The international exhibitions and conferences organiser has developed the Autumn Fair format to enhance brand presence as part of in-person shows.

More than 10 marketplace categories will be showcased at the Autumn Fair

“No matter what happens there will always be a place for in-person events,” Hyve Group CEO Mark Shashoua told Exhibition News earlier this year. “Digital may offer a different channel for customers to interact, but in-person will always be needed because digital cannot offer what in-person can. In-person events will always be a critical part of an omnichannel strategy, jut not the only part.”

The Autumn Fair will be showcased across 10 marketplace categories in addition to Moda.