Tranoï Link – Avant Toi
Made in Italy. Excelling and revolutionizing the world of cashmere. Avant Toi was founded in 1994 within the Liapull group to satisfy the needs of a demanding and everchanging market. Breaking the rules in regards to stylistic and aesthetic standards is at the core of Avant Toi’s philosophy. The airbrush colouring empowers each piece with authenticity and a unique, unrepeatable character.
Where relaxed style meets subtle sophistication. Avant Toi uses luxurious, natural materials fashioned into the Italian label’s well-worn aesthetic. Characterized by a strong relationship between the art world and aesthetic research, Mirko Ghignone established the brand through the application of his creative instinct to the medium of yarns and knits.
A pioneer in cashmere evolution, he excels in technical experimentation and above all in the absolute innovation of colouring, revolutionizing the world of piece dying. Central to this process is the introduction of air-brush colouring that empowers each piece with authenticity and a unique, unrepeatable character. Through infinite combinations of shades and hues, each creation recounts its own particular story.
Avant Toi captures the true beauty of cashmere and fine Italian knitwear, by masterfully transforming each piece into a work of art. Destroyed, blended and spray-painted are only a few of the continuously evolving treatments applied to each garment. 100% Made in Italy.
