RUBAN – 19TH April 2021 – THE SIGH OF CHANGES IN RUSSIAN FASHION
RUBAN brand was established in 2010 by sisters-designers Alice and Julia Ruban. They have come a long way in the fashion-industry, growing from intern-assistants to high-demand stylists. As stylists, they felt a lack of creative solutions in design and were passionate and ambitious enough to set up their own fashion brand with the unique signature.
The RUBAN brand operates in luxury segment and has strengthened its position in home market in ten years since founding.
A number of significant awards has reaffirmed the success of the designer duo. In November 2015 the “Designer of the year” prize was awarded to the RUBAN designers Alisa and Julia as a part of the Glamour magazine annual award ceremony “Woman of the year 2015”.
Design duo RUBAN is rapidly gaining popularity on a worldwide level. Fashion expert and ex-editor of VOGUE France Carine Roitfeld included RUBAN brand in a review article about the Russian designers in her blog CR Fashion Book.
The distinctive feature of RUBAN design is the incredibly gentle and sophisticated work with the delicate fabrics. Alisa and Julia, inspired by the world around, let the imagination transform their impressions into all the possible shapes and interlacings. Multilayered style and combination of various transparent&dense textures, tranformability are the recognizable signatures of RUBAN collections.
Over the eleven years of its existence and operation at the interface of demi-couture and haute couture, the RUBAN brand has gathered significant collection of techniques and fabrics. The designers employ the best-known ones consciously. Meanwhile, they play around with brand-new approaches, fabrics, and combinations.
Among the muses of the brand – Elena Perminova, Leandra Medine, Natalya Vodyanova, Nataly Osmann, Miroslava Duma, Vanessa Hong of TheHautePursuit, Alex Riviere of Ariviere, Maja Weyhe of Majawyh, editors-in-chief of leading fashion magazines in Russia, etc.