Vogue Business – Exclusive: Gucci’s new Roblox world

Gucci is partnering with Roblox, the gaming platform popular among pre-teens and becoming a prominent metaverse platform for all. Senior innovation editor Maghan McDowell’s avatar takes an exclusive walk through the Gucci Garden, where she tries on shoppable digital Gucci clothing and absorbs visual elements of the fantastical world.

Richemont’s digital strategy will be under the microscope on Friday when it updates results. As it invests in Farfetch and Alibaba, Paris correspondent Laure Guilbault considers what to expect for the future of the loss-making online distributors’ division, including Yoox Net-a-Porter.

Online marketplace rival Farfetch is betting on its technology to power a new phase of growth via an e-concessions service. Can it convince brands to join more than its marketplace? [Member-only]

And finally, on The Future of Fashion: The Innovators podcast, executive Americas editor Hilary Milnes speaks to American Giant’s Bayard Winthrop on how regulations will change the way fashion operates and why locally made will make a comeback in the US.

TECHNOLOGY

Inside Gucci and Roblox’s new virtual world

Key takeaway: Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation, Vogue Business can exclusively reveal. It’s building brand awareness among some very young customers.

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COMPANIES

Will Richemont’s digital strategy pay off?

Key takeaway: As the Swiss luxury conglomerate prepares to report its fiscal year results on 21 May, the market is eager for colour on Richemont’s digital strategy, following November’s Richemont-Alibaba-Farfetch mega-deal in China.

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TECHNOLOGY

Can Farfetch technology breakthrough?

Key takeaway: Farfetch’s true value may rest with its FPS technology rather than its marketplace. That’s a message the company is eager to put across to brands [Member-only].

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