L’Oréal Colour Trophy to debut virtual awards in 65th year
THE L’Oréal Colour Trophy Grand Final is back for its 65th year, but this time on the virtual stage on Monday 13 September at 7.30pm GMT.
It’s been more than 18 months of ups and downs in hairdressing, and the move to a virtual celebration was made to ensure that the brightest hairdressers in Ireland and the UK would be there to celebrate their inspired hair designs that have been inspired by fashion.
This year’s virtual awards hosted by L’Oréal Professional Paris will bring together talented hair artistry by top professionals and renowned art teams while celebrating 65 years of the industry’s enduring competitions, and tickets for the virtual event have gone on sale at https://uk.lorealaccess.com, email firstname.lastname@example.org.
“The awards are all about celebrating the major colourists within our industry and the versatility and range of the L’Oréal Professional portfolio,” said L’Oréal Australia General Manager Cara Riley. “It is also the longest running competition in the world in terms of colour and is all about celebrating the history of the brand which is now ever 100 years old.”
This year’s grand finalists were judged based on the execution of hairstyles, complementary colour and style finish for a look inspired by upcoming trends.
A brand new category has been added this year, showcasing college students from the UK and Ireland who are attending selected course studies.
The first 200 tickets sold for the virtual L’Oréal Colour Trophy Grand Final will receive a bottle of French white wine and a selection macaroons.
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Image credits: L’Oréal Professional Paris