SOUTH AFRICA MENSWEAR FASHION WEEK SS 2022
Unapologetic COLOUR, Celebratory PRINTS and Quintessential African DESIGN rocked South Africa Menswear Week SS 2022 in Cape Town.
Image Credit South Africa Menswear Week 2022
The very best of the established and upcoming designers in and around South Africa (and greater Africa) participated in a bi-annual predominantly Menswear show that exploded with celebratory Spring & Summer colours and hot weather-inspired printed textiles. To say the shows sizzled with raw, unadulterated trend-setting creativity is an understatement!
The SS 2022 shows also hosted a compilation of experimental graduate talent, which served as a refreshing springboard for the more established brands to strut their stuff. Due to covid-19 restrictions Menswear Week was a hybrid of traditional live and pre-recorded digital shows, the live shows taking place inside the custom-built live-performance area at the outrageously fashionable concept store We Are Egg in designer shopping complex Cavendish Square. The ‘behind the scenes’ shenanigans were (almost) as glamorous as those on the actual catwalk.
See our feature on We Are Egg on Pynck:
It was a visual feast of extraordinary proportions, ranging from, at one end of the spectrum, demure and restrained pastels, to designers having lavishly piled on copious layers of the brightest of print collages. Print on print on print was at the order of the day, with various brands extending the print theme to accessories – hats, bags, luggage and even bicycles and surfboards were equally embellished!
A standout collection at South Africa Menswear SS 2022 was Rwandan-based Masa Mara with their uber cheery African prints, mixing traditional tribal wear with modern sportswear. We loved the onesie ‘wetsuit’ and surfboard combo, all embellished in delicious prints! This collection is a true celebration of all African Cultures and their irrepressible vibrancy. Another brand that needs a special mention is Imprint, a Cape Town-based luxury African design house, specializing in fashion-forward lifestyle pieces based on streetwear. We adore their zebra-print kaftan for one-stop glamour-and-comfort!
Colour – as with most African shows – was a given, often deep and saturated primary hues, ranging from shocking pink to canary yellow. Yellow, in fact, was one of the key colours at the shows, with various designers utilizing it as the signature colour in their collections. Contrasting and complementary colours – such as yellow juxtaposed with turquoise and orange with blue – created vibrancy in collections that were already boiling over with African enthusiasm and energy.
The ever-classic duo of black-and-white also wowed, most notably so those by brands Imprint and XM Creations, who went to town with their gorgeous two-tone pieces.
There was a fusion, fluidity and crossover of what has traditionally been labelled ‘menswear’ and ‘womenswear’ pieces – similar to what most of the global fashion weeks showcased over the past year. A refreshing display of indiscriminate gender-fluid designs was on offer, the choices overwhelming.
Sportswear-inspired pieces rubbed shoulders with the avant-garde and often the lines between genres were blurred. Unsurprisingly shorts featured in many collections – summer in Africa requires a wardrobe full of these!
We’ll leave you with a lasting memory of the essence of SS 2022: A symphony of colour and prints!
THIS is African Menswear SS 2022 – at Imprint