‘And Just Like That’ – Mr Big is alive!
WHAT happened to Mr Big in the first episode of the Sex and the City reboot, ‘And Just Like That’ has caused Peloton exercise bike takings to plummet by more than 10 percent overnight.

‘And Just Like That’ Mr Big is alive and well. See Chris Noth in the new Peloton ad
But (and here is the biggest un-spoiler ever!) following the premiere episode of the SATC reboot, Mr Big is alive!

Cynthia Nixon, Sarah Jessica Parker and Kristin Davis reprise their roles 20 years on in the SATC spinoff ‘And Just Like That’ as Miranda, Carrie and Charlotte
The news that Mr Big (aka John James Preston, played by Chris Noth) had met his end after using the brand’s exercise bike hit hard at fans around the world. Peloton, however, has hit back, releasing a short video commercial showing Mr Big alive and well with Peloton trainer Allegra (Peloton trainer Jess King).

Cynthia Nixon, Sarah Jessica Parker and Kristin Davis reprise their roles 20 years on in the SATC spinoff ‘And Just Like That’ as Miranda, Carrie and Charlotte

‘The Big Funeral’ follows on from the spinoff’s first episode
The premise of the brand’s use in the series was not revealed to Peloton prior to airing, and one of their cardiologists has weighed in to say that Mr Big’s death was down to his lifestyle and not as a result of the exercise bike.
https://www.youtube.com/watch?v=vgEHT_m8Qf4
Video credit and stills: Ryan Reynolds, Sex and the City clips
Tags: Arts & Entertainment Peloton SATC And Just Like That Mr Big