Digiday International – Function of Beauty expands retail partnerships in U.K. and Canada

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Function of Beauty expands retail partnerships in U.K. and Canada

Digiday International Function of Beauty expands retail partnerships in U.K. and Canada 1

Customized hair product brand Function of Beauty is expanding its brick-and-mortar presence beyond the United States.

After a 2020 launch in U.S. Target stores, the company is looking into both the U.K. and Canadian markets. Its first retail partnerships are with Cult Beauty and Drugs Mart, putting it in over 1,000 stores globally.

The company first launched as online-only but has been slowly making retail expansions. This latest launch showcases the company’s global ambitions.

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