John Lewis – It’s here! Watch the new Christmas ad

This year’s Christmas ad tells the story of a man who takes up a new hobby a little later in life. Although he struggles initially, he never gives up – despite the bumps and scrapes. But then, with a ring of the doorbell, it becomes clear what – or who – all his efforts have been for. Because it’s what we do, that matters most.

Watch it here

Gifts that give back

Inspired by special moments in the new ad, John Lewis created a collection of gifts that also do a bit of good. Donating 25% from each sale to the Building Happier Futures fund to support young children from care.*

Shop the full collection

The story behind the ad

This year John Lewis has taken the opportunity to talk about something that they really care about. Find out why they’ve decided to tell this story.
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