Brown Thomas defines ‘Quiet Luxury’ in all its minimalist glory

by Kim Mullahey · Published May 8, 2023 · Updated May 9, 2023

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FINALLY, there is good news to come out of the pandemic years when dressing down was the only place to go, and Brown Thomas has dived straight into the ‘Quiet Luxury’ trend that has brought new definition to personal style, whether wearable or in home and outdoor luxury.

Brown Thomas Ireland has embraced the trending mood of Quiet Luxury

The muted style of Quiet Luxury – more of a mood than a trend – has become synonymous with a muted low-key approach to just about everything. It’s about wearing muted tones and inconspicuous, classic designer pieces and taking a softer approach to the smart-casual look.

“When designing trends comes into play companies are left asking after two seasons what they do with that excess inventory from trend-based designs,” said KZ_K Studio creative director Karolina Zmarlak to WWD. “With quiet luxury and minimalist style you are designing for seasonless luxury, meaning customers can keep pieces longer and reduce fashion’s effect on the ecosystem.”

Effortless beauty for the Quiet Luxury skincare routine, available at Brown Thomas Ireland

At Brown Thomas, the muted style movement has been fully embraced from Max Mara to Victoria Beckham and The Row, and brands to know and how to wear them while incorporating effortless beauty into daily routines. Reach for La Mer and Westman Atelier and more for effective and timeless looks.

Some of the most sophisticated, understatedly stunning outfits by Sofia Richie are at Brown Thomas Ireland

The ‘Quiet Luxury’ trending mood is evident the muted sophistication of outdoor comfort found in the Rathwood outdoor furniture at Brown Thomas. Summertime is all about indoor-outdoor living and rather than stark, cooler minimalism think warm and soothing neutrals in blush pinks and earthy creams, matt finishes and soft, yet durable furnishings.

“I believe that feeling of luxury comes from some kind of harmony, a harmony in the colour palette, in different textures and shapes,” said Maja Dixdotter, creative director for By Malene Birger last March in Elle Magazine. “A home or an outfit feels luxurious when it breathes a clear style.”