ANNOUNCING SADIE SINK AS THE NEWEST ARMANI BEAUTY GLOBAL AMBASSADOR
Armani beauty is pleased to announce actress Sadie Sink as the newest Global Ambassador. Sadie Sink will embody Armani make-up and will also star in the upcoming new SÌ EAU DE PARFUM INTENSE campaign film alongside Armani beauty Global Ambassador Cate Blanchett. “To me, Sì embodies both reason and emotion. It is an invitation to be passionate and free and to commit to total self-expression. And I see this in Sadie Sink, a talented young actor who said yes to her passion for film and acting at a tender age and whose commitment has seen her dream come true”, said Giorgio Armani. Sadie Sink added: “I am very happy to represent Armani beauty, a brand that is in line with my approach of natural and inner beauty to feel confident and empowered. I have been using the brand products on set for years now, so it feels natural to collaborate together.”
Sadie Sink has rapidly established herself as one of Hollywood’s rising stars. She garnered global recognition for her breakout role in the critically acclaimed Netflix hit series STRANGER THINGS, released in 2017 and now entering its fifth and final season. Sadie Sink will appear in Giorgio Armani make-up campaigns for the brand’s foundation and lip color ranges from fall 2023. She will also front in the new SÌ EAU DE PARFUM INTENSE campaign film, directed by Amber Grace Johnson and led by Armani beauty Global Ambassador Cate Blanchett, who is featured alongside a cast of powerful women.
About Sadie Sink
Sadie Sink has rapidly established herself as one of Hollywood’s rising stars. She began her career on Broadway, playing the title role in the revival of ANNIE in 2013, and went on to appear in the Tony-nominated THE AUDIENCE in 2017. She has garnered global recognition for her breakout role as Maxine Mayfield, also known as Max, in the critically acclaimed Netflix hit series STRANGER THINGS, released in 2017 and now entering its fifth and final season. In 2022, Sadie Sink starred in the Darren Aronofsky A24 film THE WHALE, which earned her a Critics Choice nomination for her performance. She will next be seen in BERLIN NOBODY, and most recently wrapped production on the rock opera O’DESSA.
Armani beauty – conscious simplicity, natural elegance, and authenticity
For over 20 years, Armani beauty has been delivering beautifully textured make-up, skincare formulated from the most pioneering science, alongside fragrances created with consciously sourced ingredients. Inspired by real people and their needs, the make-up line is created to enhance natural beauty, revealing rather than hiding, and is renowned for several iconic products: Luminous Silk and Power Fabric foundations’ ranges, Eyes to Kill mascara, Eye Tint eyeshadow, liquid lipsticks Lip Maestro and Lip Maestro Satin, and Lip Power lipstick. The skincare line includes the potent anti-aging range Crema Nera, with its signature cream, serum, mask, and new eye cream. The brand encompasses men’s and women’s fragrance collections, among which are the iconic and refillable Acqua Di Giò, Armani Code, Sì, and My Way, as well as the haute couture fragrances range Armani / Privé. Armani’s longstanding commitment to environmental and social responsibility is embodied by the brand’s global water initiative Acqua for Life, which since its inception in 2010 has focused on universal access to drinking water in water-scarce regions.
All of Armani beauty’s faces incarnate the brand’s ultimate vision of beauty: actors Cate Blanchett, Regé-Jean Page, Tessa Thompson, Sydney Sweeney, Sadie Sink, Jackson Yee, Adria Arjona, and Greta Ferro, with whom Armani beauty celebrates cinema, K-Pop artist Hanni, and models Barbara Palvin and Madisin Rian.
Alongside the Armani beauty faces, GEN A is a collective of a new generation of international actresses and actors gathered to celebrate individuality, simplicity, and authenticity. GEN A’s members include Maude Apatow, Camila Mendes, Isabela Merced, Lili Reinhart, Jonathan Daviss, Michael Evans Behling, Lukas Gage, and Chase Stokes.
To continue to enhance the relationship the brand has with the world of filmmaking, since 2018, Armani has served as official beauty sponsor of the Venice International Film Festival. Also among the brand’s film festival partnerships are the 2023 Berlin International Film Festival and the San Sebastian International Film Festival’s 2022 and 2023 editions.
