Jimmy Choo – Choo Sketch Of The Week – Imagination

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To imagine the unimaginable is probably an understatement given how we are currently living our days, but for me to use the power of imagination helps to realise the best possible outcome. To think outside of the box, around it, inside out or to take a moment to rethink, to reimagine is a survival skill and a form of healing. For this sketch I am inspired by being free form in my mind, there is an intricate touch, it floats like a dream yet stands with an assertive presence. To me it symbolises something different to the norm that we always knew.

– SANDRA CHOI, Creative Director