Miami Swim Week Summit, Fashion Tech + Top Swimwear Trends
Missoni Mare swimwear
Miami Swim Week Summit was held on a virtual platform on July 15 and 16. The two day to-the-trade virtual summit featured leading fashion and swimwear professionals providing expert tools and information to the swimwear industry. The event was held on zoom for both start-up and established swimwear labels and offered an enormous amount of information necessary to grow a new swimwear brand and plan for Miami Swim Week.
Some of the topics covered were how to create diversity and inclusion in a small business, how to build a more sustainable brand, how to connect with swimwear buyers and the topic I found incredibly interesting, how to use technology to better your bottom line.
The presenter of the technology segment was Moh Ducis, former swimwear designer and Founder and CEO of DC Swim Week, an omni-channel platform for Independent fashion designers working at the intersection of tech and fashion. Moh spoke about a number of different ground-breaking technologies that can help any business generate added revenue, not just the swimwear industry. And who doesn’t want to better their bottom line? So I contacted Moh after the Summit and asked him to describe these cutting-edge technologies in more depth for our Pynck readers.
A brief intro to explore the new fashion technologies before we enjoy the top swimwear trends:
100% eco-friendly, RELLECIGA swimwear shown at DC Swimweek.
360 degrees and 3D modeling design technology software.
Still images of a product are photographed in sequence on a specialized 360 photo turntable that rotates on a single plane. When the images are displayed in 360 view software your customer can rotate around the product and zoom into specific areas. 3D modeling and fabric behavior software shows a buyer how the garment will move on your body. Take a look at how it’s done:
3-D product images.
The clients can see the product in 3-D, allowing the consumer to interact with the product in the viewer. Here’s how it works:
Virtual dressing rooms with partnership with Forma + Bolt metrics.
Apparel retailers are facing unprecedented challenges in a post-COVID world, from temporary store closures during lockdown to the complexities of reopening while providing a safe shopping experience. With fitting rooms often off-limits, trying-on clothes in-store is limited, if not impossible. Body data and sizing technology company Bold Metrics has teamed up with virtual try-on company Forma to provide a powerful solution for apparel brands navigating these challenges. See how it’s done:
Body data and individual sizing video
Virtual Showrooms connects the physical world to the online world. Let’s see how it works:
Top Swimwear Trends You Will Love
Art Deco district of South Beach Miami men’s swim shorts by Orlebar Brown
Celebrate the colorful Art Deco architecture of Miami Beach with these fab swim shorts and make your own statement.
Hawaiian Big Luau Party men’s swim shorts by Orlebar Brown
Retro 1960’s illustration of a fun filled luau is just what many fashion conscience men will want displayed on their swim shorts. How could a guy choose basic black trunks when these fabulous styles are available?
Missoni Mare one piece swimsuit with ruffle top
Ruffles and off-the–shoulder silhouettes, popular in ready-to-wear are incorporated into swimwear with sweet and sexy results that Missoni is famous for.
Missoni Mare one piece swimsuit
Influenced by the lingerie market, this sultry one piece with underwire bra top and self-tie closure accentuates every curve. Ever hear the expression, “If you’ve got it, flaunt it?” If there ever was a time, this is it.
Aguabendita two piece suit with mini ruffles at the shoulder
This classic pattern might remind you of Granny’s tea cup and saucer, but there’s nothing old fashioned about this adorable two piece with sweet ruffles and high waisted bottom.
Aguabendita bold one piece swimsuit
In this graphic, dramatic suit, all eyes will be on you.
Farm Rio scarf halter bikini top, beach jacket and pants
Farm Rio is a swimwear brand out of Brazil, where bikinis are legendary.
Farm Rio halter cut-out suit with scarf motif
A feminine and retro silhouette with just the right amount of “wow.”
Emma Pake mesh two piece
Daring two piece swimsuit creates an illusion with sheer mesh spliced into the design. With an asymmetric one shoulder top, this striking, modern suit will put you at center stage.
Emma Pake cut out one piece with tie
Is this a one piece? A two piece? Does it matter? It’s a stunner.
Lisa Marie Fernandez triangle string bikini
If you’re going string bikini, you might as well make it a hot pink metallic PVC knock-out by Lisa Marie Fernandez, a well known superstar designer within the swimwear industry.
Silver/black Lurex belted hot pants with bikini top by Lisa Marie Fernandez.
Yes, these hot pants are so hot the ocean will probably start to boil when you dive in!
The best swimwear comes in all colors. Farm Rio.
