#MadeLocal Campaign with DCCI
The DCCI have recently launched their Made Local campaign, a nationwide initiative to boost sales and drive revenue for both makers and retailers. The Irish craft and design industry is a significant contributor to regional economies. DCCI has over 3,000 registered client enterprises and engages with over 150 retailers across the country who specialise in authentic Irish products.
Recent research conducted by DCCI has indicated that 9 in 10 consumers feel an affinity to Irish craft and design. DCCI’s ambition is that the Made Local campaign will remind consumers taking staycations this year of the high-quality, unique products available from Irish makers and designers across the country. Consumers will see the newly designed Made Local symbol in participating retailers when shopping for gifts and keepsakes during their holidays. This will be featured on Irish-made craft and design in these shops across the country.
#MadeLocal – Own it, Wear it, Gift it.
