RUSSELL HOBBS- iconic and ground-breaking auto shut-off kettle for 2020
RUSSELL HOBBS CELEBRATES 65 YEARS OF INNOVATION WITH THE LAUNCH OF ITS K65 ANNIVERSARY KETTLE
Russell Hobbs announces stunning reimagining of its iconic and ground-breaking auto shut-off kettle for 2020
Russell Hobbs has launched a special edition K65 anniversary model to celebrate 65 years of the world’s first automatic shut-off kettle and will be available to buy in exclusively selected retail partners from 20th July. In 1955 Russell Hobbs created a kettle that revolutionised the way people enjoy tea and coffee. Fast forward more than 60 years and the brand is now one of the most recognisable and leading household names selling a huge range of high quality household appliances. Throughout the last 65 years Russell Hobbs has continued innovating and producing award-winning products that make everyday life easier, and the latest launch is a nod to one innovation that changed the world. In 1955 Russell Hobbs launched the K1, “the kettle that watches itself”, followed by the K2, a more refined version with an even quicker boil in 1960. The K2 went on to be the nation’s best-selling kettle for over two decades, topping wedding gift lists across the country. In honour of the original K models the brand is now launching the K65 (RRP €74.99) to mark 65 years since this iconic model first hit the shelves.
The stunning new kettle is modelled on the original K-series and includes instantly recognisable features like a brushed stainless-steel finish, the same distinctive body shape and sleek black handle with red on/off button, making it the perfect option for retro and modern kitchens alike. The new K65 kettle has been updated to meet the demands of modern life, with a slim 360 power base, a perfect pour spout and fast boil technology – boiling one cup in under 40 seconds and saving 69% more energy in the process*. Russell Hobbs Marketing Manager, Dominic Lewis, commented: “We’re really excited to honour the incredible innovation that put Russell Hobbs on the map and changed the way people drink tea and coffee around the world. The automatic shut-off kettle is an invention most of us couldn’t live without and we see this as a fitting tribute 65 years on.
“We’ve kept the iconic shape and style that made the original K-series so popular and added in the latest features to suit the modern-day consumer. This kettle celebrates 65 years of innovation for us here at Russell Hobbs and we hope that it will bring both a touch of nostalgia and vintage style – coupled with superb functionality.” The K65 will be available in a classic brushed stainless steel, embossed with the Russell Hobbs logo and a unique serial number.
RRP: €74.99
*one cup is equal to 235ml of water.
The Russell Hobbs range will be available from independent electrical retailers nationwide from 20th July.
About Russell Hobbs
From kettles and toasters through to food prep and garment care, Russell Hobbs use their passion and knowledge of the consumer to design things better. Russell Hobbs have been stylishly making life easier for people since 1952.
