On July 31st, Tranoï has integrated the fashion division of the GL events Group, alongside Première Vision.

The sector’s two major players, Tranoï and Première Vision, are thus moving closer together, creating a unique hub of physical and digital BtoB events, services and content to meet the market’s new challenges, from the upstream to the downstream of the global creative fashion industry.

Boris Provost, Managing Director of Tranoï: «We are delighted to join the GL events Group and for this closer relationship with Première Vision. Our goal was to work with established partners who could provide complementary expertise, to collectively develop our offer of services. GL events and Première Vision meet every aspect of these requirements. The resulting synergy between two fashion and trade-show experts will help us develop ambitious transversal projects that corresponds to fashion brands and buyers expectations of today and tomorrow.”

Tranoï and Première Vision share a common vision of fashion, focusing on the creative process and championing the kind of unique, creative approaches that give the industry its force and richness.

This shared vision is strengthened by their complementary nature within the industry. Each operates in the fashion sector but at different stages in the value chain, thus creating an integrated hub of fashion events.

The combined expertise of the Tranoï and Première Vision teams provides an unprecedented synergy to develop and implement new international and online projects.

Gilles Lasbordes, Managing Director of Première Vision: «With this closer relationship, as with the alliances we forged in 2019 with Fashion Source in China and The Materials Show in the USA, we continue to pursue our strategy of building a global and complementary offer as closely aligned with the market’s needs as possible. We look forward to collaborating with Tranoï’s teams, whose expertise will help give rise to new projects and, above all, new solutions to support the entire industry in this complex and fast- changing environment.»

Tranoï thus reinforces its fashion expertise to anticipate the new challenges that the business will face soon.


Sean Mitchell

Author at Pynck

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