Proenza Schouler – SPRING 2021 READY-TO-WEAR
Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The duo met while studying at Parson’s School of Design eventually collaborating on their senior thesis, which became their first collection as Proenza Schouler. Named after the designers’ mothers’ maiden names, the collection was bought in its entirety by Barneys New York.
Proenza Schouler is defined by its fusion of craftsmanship and attention to detail with a sense of refined ease. Inspiration drawn from contemporary art and youth culture is combined with an emphasis on tailoring and the use of custom developed fabrics.
They emphasized easy-to-wear ribbed-knit separates and dresses, and stripped any artifice from their tailoring, which is just slightly oversized and mannish save for the suits’ soft pastel colours. Putting the accent on silhouette, they made a dress with a choker collar, a cut-out asymmetrical neckline, and voluminous sleeves, then cut the drama with puffy slippers. Those flat shoes are a key to the season’s new mood, a timely nod to our more circumscribed lifestyles and the renewed value that women are placing on comfort. It’s looking more and more like we’ll be staying homebound well into 2021. The collection’s knockout dress in stretch jersey with circular cut-outs on the bodice will be similarly comfortable, but the reason that women will really respond to it is because it looks like a guaranteed good time. Who isn’t craving that?
Proenza Schouler has a flagship boutique located at 121 Greene Street in New York and is sold in over 350 doors worldwide, including Bergdorf Goodman, Saks Fifth Avenue, Nordstrom, Harrods, Galeries Lafayette, Lane Crawford, and Shinsegae. The brand is available online through its retail partners as well as independent ecommerce channels, including Farfetch, Net-A-Porter, Matches Fashion, and Moda Operandi, as well as www.proenzaschouler.com.
