Natural Skin Nourishment for Bump and Beyond with the New All Natural Version of Bio-Oil®’s Skincare Oil

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The process of developing and sustaining new life is one of the greatest feats the human body will undertake. The skin adapts to continuous movement of the body by expanding and contracting, but during pregnancy it may have insufficient time to adjust, causing internal tears in the skin tissue. When these tears repair themselves they form the scars that we know as stretch marks. Over 90%1 of women will experience them during pregnancy.

Bio-Oil® have helped mums-to-be nourish their skin throughout pregnancy for over 30 years, passing down their experiences of it’s efficacy from one generation to the next, with the launch of their first all-natural product expectant mums have the option of nourishing with a plant based product as well as the original.

Harnessing all natural ingredients this new oil is scientifically formulated for the treatment of scars and stretch marks, as well as evening out skin tone, and is just as effective as the original. “Making an all natural product that performs is very difficult and we knew this product needed to perform” explains Bio-Oil® Research Directors David and Justin Letschert, “so we submitted it to the exact same clinical trials as the Original Skincare Oil, and it did”.

Gentle enough for daily application from the second trimester, the unique formulation of Bio-Oil® Skincare Oil keeps the skin well-hydrated and supple, working to maximise the skin elasticity and reducing the possibility of stretch marks. The combination of base oils, vitamins and plant extracts work together to supplement the skin’s natural barrier and soothe inflammation. Base oil Safflower Seed Oil and vitamin Wheatgerm Oil, are rich in Omega 3 and 6 which are essential to maintaining the structural integrity of the skin’s natural barrier, while ingredients such as Chamomile and the anti-inflammatory Bisabolol, can help relieve the itchy and dehydrated skin symptoms of pruritis gravidarum2.

Safe for use during breastfeeding and postpartum, up to 95%3 of users noticed statistically significant results in the appearance of their stretch marks with just 2 weeks of daily application and 100%3 at the 8-week mark with anecdotal evidence show that results are maintained even after use is discontinued. But the nourishing properties and quick absorption of this versatile product mean that Bio-Oil® Skincare Oil becomes an integral part of many mother’s skin care routines long after their pregnancy journey has come to an end.

Our skin loves oil and Bio-Oil® believes that everyone should have access to the benefits of their skincare oil and developed their Skincare Oil (Natural) for consumers looking for a natural option that truly performs.

Available in three sizes, 200ml (€31.95), 125ml (€22.95), 60ml (€13.95) Bio-Oil® Skincare Oil (Natural) is available exclusively in Irish Pharmacies, including , , and

Bio-Oil® Skincare Oil is a household name, developed in South Africa in 1987 and trusted globally for treating scars, stretch marks and uneven skin tone. Celebrity fans include Kim and Khloe Kardashian and Kate Middleton. in Ancient Egypt, skincare oil was considered vital and not just to Pharaohs and the wealthy, workers were paid part of their salary in the form of oil to help restore skin after days working in the arid desert heat. The Egyptians knew what we know today, skin loves oil. With over 30 years of research and development, global industry leaders Bio-Oil® are experts in oil-based skin care. Our skin is waterproof, repelling water based and emollient moisturisers (some of which contain up to 70% water) when they make contact with the skin’s surface. Oil makes up the skin’s waterproof barrier and is essential to retaining moisture.

Bio-Oil®’s #LoveYourMarks Campaign hopes to help change the narrative around stretch marks and help women on their journey to viewing them as reminders of the reMARKable life moments. Bio-Oil® is Vegan, Cruelty Free and all packaging is recyclable.

Base oils: Soybean oil, Sunflower seed oil, Safflower seed oil

Specialist oils Jojoba seed oil, Chia seed oil, Pomegranate seed oil, Inca inchi seed oil

Vitamins: Wheatgerm oil, Rosehip oil

Plant extracts & essential oils: Chamomile oil, Lavender oil, Rosemary oil, Calendula oil, Patchouli oil

1 Evaluation of Various Therapeutic Measures in Striae Rubra by Dr. J Cutan Aesthetic Surgeon, India, October 2012- August 2013 .

2 Pruritis gravidarum is a dry skin condition unique to pregnancy which is thought to be experienced by up to 20% of women during their pregnancy. Hagit Bergman, MD MPH FRCPC, Nir Melamed, MD MSc, and Gideon Koren, MD FRCPC FACMT

3Strech mark Study proDerm Institute for Applied Dermatological Research, Hamburg, Germany 2010.

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Sean Mitchell

Author at Pynck

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