LILIANA MONTOYA SWIM IS BRINGING PASSION TO PARAISO MIAMI BEACH
Model Turned Designer, Liliana Montoya Reveals her Spring 2022 Collections
Miami Beach, FL. (June 25, 2021) — LILIANA MONTOYA Swim is back and making a splash during this year’s Miami swim week. Two new swim collections with over 30 pieces are dropping for the 2022 season, making their official debut on the PARAISO Miami Beach stage (Thursday, July 8th at 10PM), fiercely closing off the day’s festivities. The first of which, GAIA, is a curated collection for the conscious soul & heart inspired by the Goddess of Earth. The second, #FollowYourHeart, is the designer’s statement collection, fusing her passions for the fashion industry and her Colombian roots. It highlights her signature detail, the gold-touched heart ornament, applied by hand in every garment.
LILIANA MONTOYA Swim is a philanthropic apparel line seeking to promote the welfare of the most vulnerable communities from Colombia, specially at the Amazonas. The meticulously handmade garments are thread by hand by skilled craftswomen in Colombia – Antioquia & Amazonas. Some of the garments have accessories woven with fibers representing their ancestral culture and connection with the natural environment. Through her brand, Montoya seeks to give back to her roots, donating 10% of net proceeds from the collection’s magnificent line of bracelets & anklets to her charity #FollowYourHeart.
“#FollowYourHeart is a lifestyle and motivating movement for the new generation to be its best.”
As a company founded on the principles of nature appreciation, they are continuously evolving, converting progressively into a sustainable brand with eco-friendly products. They are highly motivated to be part of the environmental solution, with 80% of their garments made of 100% plastic bottles and recycled fabrics. Encouraging consumers to stay curious and involved in supporting quality instead of quantity, the brand inspires a deeper understanding of the fast fashion industry, highlighting how daily routines & consumer choices combat climate change.
About the Designer:
Colombian fashion model turned designer, Liliana Montoya is the founder and creative director of LILIANA MONTOYA Swim. In 2006, she brought her creative vision to life. With her tropical roots and Latin-based diverse designs, her unique style is influenced by her culture, adding luxury without ostentation. As an iconic touch, she replaced the M from Montoya in her signature with a heart, which became the registered trademark of the brand. Today, each of her bikinis includes a gold-touched heart ornament, a reflection of her warmth and passion connecting to the universal symbol of love and romance.
Liliana Montoya’s collections have been featured in runways like Mercedes Benz Fashion Week, Miami International Fashion Week, and Funkshion Swim Week. Her bikinis have been on the cover of Harper’s Bazaar “Argentina,” and in various national publications, Sports Illustrated, FHM, Maxim, GQ, Women’s Health, Seventeen, Marie Claire to name a few.
About PARAISO Miami Beach:
In July 2018, PARAISO opened its doors in Miami Beach to unveil a brand new, experiential festival that creatively united the world’s favorite fashion, wellness, beauty, and lifestyle brands. A multi-day fashion platform centralized in Collins Park and stretching to all surrounding areas of South Beach, PARAISO champions the core values of innovation, originality, and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art, and social media.
