Tranoï June Event 21 – BETTINA VERMILLON
Lorraine Archambeaud is the founder and designer of the shoe brand Bettina Vermillon.
Born in 1976 in Paris, she grew up with her three brothers and sisters, including a twin sister. The daughter of expatriates, Lorraine had a childhood on the move. Capitals of Europe, North Africa, and South America shaped her childhood and her adaptability to change. She feels at home everywhere.
Passionate about design, architecture, photography, art … she went to the School of Decorative Arts in Paris where she slowly became a designer and specialized in the creation of furniture.
The understanding of materials and the hand drawing that forged her daily life drove her to Courrèges where she was in charge of accessories collections such as jewelry, shoes, etc… including for Japan.
Fascinated by the design of the shoe and driven by an entrepreneurial spirit, Lorraine trained to learn the secrets involved in manufacturing this “real-life accessory” and created her brand, Bettina Vermillon.
Her first fall-winter 2015 collection set the tone for a free and feminine brand, daring and close to the reality of women’s needs.
Movement, the desire for everyday design, and the will to offer sustainable fashion drove her towards a signature heel made of aluminium, a patented creative innovation.
Her desire? That women love and wear their pairs of shoes on a daily basis.
Mother of three and entrepreneur, Lorraine is a woman on the go. In Europe, she frequently visits her suppliers, customers or manufacturers who have worked with her since the beginning, and always wears Bettina Vermillon to better understand her creations, putting them to test before producing them. It’s essential!
Giving meaning to creation is Bettina Vermillon’s starting point.
The patented technology of their durable and recyclable aluminium heel revolutionizes their creation and allows Bettina Vermillon to produce less and better! Respectful of a true savoir-faire and committed to doing thing better, Bettina Vermillon makes all its pairs of shoes in France and Italy from its original manufacturing partners with a human, social and societal goals.
