Tranoï June Event 21 – GUDU
GUDU’s core mission is female empowerment through virtuous tailoring. The brand’s fundamental concept is to place a woman on the center stage — lending her a distinctive right to feel worthy of applause for simply being herself. GUDU designs adorn the female body through dramatic, sensual silhouettes and masterpiece tailoring with total look showstopper aesthetics. Each piece is a sculptural embellishment, engineered with uncompromising quality. GUDU muse is a rebellious and eccentric character, irresistible in her allure. GUDU belongs to a new generation of designers, whose vision is characterized by the daring collision of epic highs with avant-garde, subcultural lows. Lasha Mdinaradze graduated from Jakob Nikoladze art college and the State Academy of Arts in Tbilisi, followed by Accademia Italiana in Florence. His background in costume design is manifested through an innovative and bold artistic vision. Winner of Benext fashion design contest. The brand’s headquarters and atelier are located in Kyiv.
Gudu was founded in 2015 in Kiev and, under the creative guidance of Georgian designer Lasha Mdinaradze, emphasizes distinctive and self-sufficient outfits that do not require any additional layering or accessories. He actively works with deconstruction, experiments with shape and color scale and excels in perfect tailoring. In the new collection for the Fall / Winter 2021 season, the designer was inspired by the unique style of singer, actress, model and fashion icon Grace Jones.
