Discover Ériu and the Mythology of Irelands Ancient Practice’s

Ériu is a new, ethical Irish blanket brand rooted in the mysticism of Ireland’s ancient practices. With a unique blend of pure Irish wool crafted in Donegal, Ériu blankets are curated to wrap you and your loved ones in and to create heirlooms to hand down. Ériu is named after the patron goddess of Ireland, queen of fertility, sovereignty and abundance who embodies the concept of sustainability. Ériu was founded by Irish designer Zoe Daly and farmer Lionel Mackey, who are passionate about Irelands ancient mythology and ancestry.

Sourced only from Irish farmers working with select sheep breeds, this unique blend of pure Irish wool is lovingly handcrafted by knitwear designers based in Dublin who have been working with luxury natural fibres for decades. With attention to ancient practices, the concept of ‘Farm to Yarn’ ensures authentic supply chain transparency and full traceability. Ériu value their natural resources, farmers, craft makers, land and the ancestral wisdom of working with wool. This is a slow, sustainable, and sovereign practice, just the way our ancestors worked.

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Ériu have created two types of luxury blankets, The Heirloom Baby Blanket (€144) and The Family Blanket (€288), both in 3 colourways: Honeybee, Sea-Song and Rosebud with a minimal twist on traditional stitches. “The baby blanket is a luxury gift blanket echoing memories of the handknit blankets my granny made for my daughter. The Family Blanket is a piece we would like people to integrate into their everyday: to be used at your desk while working from home, a throw on your bed or couch, around your knees or shoulders for these pandemic-outdoor focused times. To be used in a very versatile way as a textile/fashion piece, worn and loved all over your home and with family and friends. These blankets improve with use and wear.”

By purchasing an Ériu blanket, you support Irish sheep farmers and breeds through their Farm to Yarn process. You incentivise an industry that used to form the backbone of Ireland but for the last few decades has gone into a tragic decline.

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Ériu is rising. She knows the value of our land. We invite you to take her hand and be part of our sustainability story.

 

 

 

The blankets are available online at www.eriu.eu and selected stores: Mira Mira, Sandymount; Reuzi, Foxrock; Over the Moon, Monkstown and Granny’s Bottom Drawer, Kinsale.

 

Find Ériu on Instagram @Eriu.Ireland

 

Sean Mitchell

Author at Pynck

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