Gucci Bottega Veneta at Milan Fashion Week AW 2022

The Prada spring/summer 2022 show finale during the Milan Fashion Week in September 2021. Getty Images

Milan Fashion Week is back with a full schedule of in-person fashion shows, after a two-year hiatus of short films, video games and absent names.

When the pandemic shut down the runways in early 2020, many brands, including Gucci, Bottega Veneta and Giorgio Armani, led the call for an industry rethink of the hectic schedule.

Actor Jared Leto walked the runway for the Gucci Love Parade fashion show in Los Angeles in November 2021. AP

Actor Jared Leto walked the runway for the Gucci Love Parade fashion show in Los Angeles in November 2021. AP

Forced to cancel in-person events, instead many brands experimented with new, socially distanced ways to reach their audience. Lookbook-style shoots, arty films and all manner of social media activations were trialled, along with new timetables in which Gucci dropped its latest collections at very different times to other brands.

Now, after two creative, but ultimately unfocused, years the tight schedule of fashion week has again been embraced in Milan. Despite its many flaws and brutal turnaround times for designers, it seems the set format of fashion week is still the biggest draw.

In a busy schedule, the hottest ticket is undoubtedly Gucci, which returns after a much-publicised exit two years ago. All eyes will also be on the next iteration of the Raf Simon and Miuccia Prada partnership at Prada, while Matthieu Blazy will unveil his first collection as head of Bottega VenettaGlenn Martens will also present his first show in Milan for Diesel.

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Even the designer who is the closest fashion has to royalty, Giorgio Armani is returning after cancelling his men’s ready-to-wear and haute couture shows in January over Omicron scares.

Milan Fashion Week, which began on Tuesday, has a busy schedule. Day one offers shows from Diesel, Fendi, Alberta Ferretti and Roberto Cavalli, while day two is the turn of Max Mara, Prada, Mm6 Maison Margiela and Moschino. Day three is Tod’s, Missoni, Etro and Gucci, while day four is Dolce & Gabbana, Marni and Bottega Veneta. Giorgio Armani, meanwhile, dominates the schedule on day five.

Scroll through the gallery to see Bahraini label Noon by Noor’s latest collection at London Fashion Week:

Sportswear in raspberry satin by Noon by Noor, part of the autumn/winter 2022 London Fashion Week. All photos: Noon by Noor

A sculpted jacket and embroidered skirt.

A sporty anorak is given a lift in white and worn over a bias cut full skirt.

A cosy zip-through jacket and long shorts in caramel faux fur.

Denim is given an upgrade as a ruffle shoulder top and skirt, worn with a roomy parka.

A long prairie-inspired dress.

Masculine touches are seen sprinkled throughout the new collection.

Stove pipe trousers and a midnight blue outer coat.

An outer coat is elevated with blue embroidery.

A deftly tailored jacket and full skirt.

Sportswear is mixed with elegant tailoring.

Another masculine-tinged outfit.

A silver plisse shift dress.

Fluid, drop waist trousers.

Noon by Noor embraces androgyny for autumn/winter 2022.

Mixed shades of camel and olive.

A cosy shift dress in white faux fur.

A shirt becomes a dress.

A delicate blouse is teamed with shorts and boots.

Noon by Noor mixes masculine and feminine codes with this oversized shirt and circle skirt.

Another prairie-style dress.

Sportswear in raspberry satin by Noon by Noor, part of the autumn/winter 2022 London Fashion Week. All photos: Noon by Noor

 

Sean Mitchell

Author at Pynck

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