Ralph lauren fragrances new campaign with Angus Cloud
The brand’s new generation of Polo fragrances partners also includes Blake Gray and Sharl
Ralph Lauren Fragrances unveils a new campaign for its iconic POLO fragrances, including POLO GREEN, POLO BLUE & POLO RED. The luxurious fragrances embody the intensity of depth and sophistication of POLO, with the new campaign depicting a more modern perspective of today’s POLO story.
Euphoria actor, and Polo superfan, Angus Cloud fronts the new campaign. While this is a new chapter for Ralph Lauren fragrances, this approach comes together in an authentic and meaningful way by bringing a new generation of Polo lovers to the forefront. The strategy is part of the brand’s larger vision to reach a broader, more diverse audience through relevant partners and channels.
Cloud reminisces on his younger years and how he discovered the World of Polo, thrifting colorful Ralph Lauren Polo shirts – of which he’s amassed a collection of over 200. “Every time I was in the thrift store, anything with a Polo pony on it, I would grab that,” Cloud says. “At a certain point, I realized I hadn’t worn a t-shirt in a couple months… that was the start of it, collecting Polo ponies.” Cloud’s obsession with the iconic Polo pony seamlessly rolled over into his character on as Fezco on Euphoria, where he is seen wearing his favorite shirts on screen.
“When meeting Angus at an event last December, we really loved the authenticity of his Polo story, his kindness and his unique style that resonates in today’s world,” said Alexandre Choueiri, global president of Ralph Lauren Fragrances.
Ralph Lauren’s signature fragrances continue to evolve with every person who wears them. Angus Cloud carries on the legacy of sophistication and timeless style that began with the launch of POLO GREEN, the first Polo fragrance, in 1978.
The new digital campaign also features TikTok sensations Blake Gray and Sharl.
ABOUT RALPH LAUREN FRAGRANCES
In 1978, Ralph Lauren expanded his lifestyle brand to encompass the world of fragrance, launching Lauren for women and Polo for men. For more than 40 years since, Ralph Lauren Fragrances has developed best-selling fragrances that express a distinct personality and luxury lifestyle in line with the Ralph Lauren tradition. Today, the brand’s portfolio spans Ralph Lauren and Polo fragrances, including Ralph’s Club, Ralph Lauren Romance, Polo Blue, Polo Red, Purple Label and more.
Angus Cloud RL Tiktok: https://vm.tiktok.com/ZMLffPRq9/
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